Originally posted on:
Leadership Think Tank

Networking as a Scientific Process and an Art Form. -- by Yossi Feigenson, Featured Author, The National Networker (TNNW)

Note: The article which follows was authored by Yossi Feigenson (Managing Partner of ORB Real Estate), an expert in the field of field of real estate buying, selling, renting and investing, and has been re-posted here. It has been re-edited for the purposes of THE NATIONAL NETWORKER by Douglas Castle. ####

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Like anything else, the real art of networking is much more than meets the eye. Simply meeting someone and having a conversation, while it's a step in the right direction, is just the beginning of the process.

Building a network, or what Adam J. Kovitz of http://www.thenationalnetworker.com/ calls, "building and utilizing Relationship Capital" has many more components.

A networking contact has to a) have the ability to refer your services. i.e. have a substantial sphere of influence; b) want to endorse you by referring you to members of his sphere of infleuence: and c) feel confident that there will be a reciprocal benefit provided by you for him. It follows that you must be careful in selecting your contacts, in terms of their professional expertise, reputation and availability to you.

A networking friend has to turn into a synergistic business relationship, akin to all business relationships. You must truly add value to each other.

Here's an incredible, yet eminently practical concept in networking that combines industry intelligence, cross-marketing, writing, blogging and emtrepreneurial service offerings, as well as the crucial concepts of synergistic community and teamwork:

http://www.linkedin.com/redirect?url=http%3A%2F%2Fwww%2Ethenationalnetworker%2Ecom%2F&urlhash=Qw2W&_t=disc_detail_link , or, more simply, http://www.TheNationalNetworker.com/

--YF

THE NATIONAL NETWORKER (TNNW):
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