I have changed the name of my Featured Column in THE NATIONAL NETWORKER from SENDING SIGNALS to________________________________ . (it's still a secret)
Why, you may ask, have I done this? To get everyone's attention. After naming Lindsey Tharp's TNNW column "EXPOSING YOURSELF," her initial readership was fabulous. Was her article good? -- It was superb. But...readers were drawn into the column by its title. Lindsey's column title caught everyone's eye. The double entendre was like a magnet. It attracted everyone!
I've said it before, and I'll say it again -- FIRST, GET THEIR ATTENTION.
Faithfully,
Douglas Castle
p.s. You can read Lindsey's first TNNW article at http://thenationalnetworker.blogspot.com/2009/09/exposing-yourself-finding-euphoria-in.html
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