SUPERCHARGED NETWORKING : TURNING CONTACTS INTO BUSINESS. |
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TNNW, December 2009, Week 4
In this issue: Part 1: A Note From the Chairman
Part 2: Update!
Part 3: In the Spotlight: Special Featured Articles
Part 4: Featured Columns Part 5: Blue Things (a.k.a. Intelligence Items)
Part 6: Selected Advertisers
A Note From the Chairman... 
NEW WRITERS JOIN TNNW, PART 4
2009 is almost history and despite a tumultuous year of economic uncertainty, a new Presidential Administration, a couple of wars and a vast cavalcade of other items, The National Networker continues to work hard for you.
In the beginning of this year, we promised you that we would be growing beyond our humble beginnings as a digital newspaper into something more. We have...we are creating the world's first Global Internetworked Cooperative Business Community (GICBC) in which all members become stakeholders under a digital meritocracy.
In the beginning of this year, we promised you an array of proprietary services to be unveiled. We did...our news release and Buzzworks services are just the beginning. More to come in 2010.
We also promised you new ways to receive TNNW apart from the traditional email newsletter format. In 2009, we unveiled:
- The TNNW Daily RSS and email feed with additional articles you won't find in our regular newsletter.
- The ability to listen to our articles
- The TNNW widget so you can post our content on your blogs and websites
- The National Newspicker, for the latest intelligence from top news sources
- The BLUE TUESDAY Report, filled with additional intelligence including TNNW Surveys, Amazing Facts, Featured Company of the Week, Featured Deal of the Week, Most Memorable Quotes, Websites and Blogs to Explore and our BackTalk section where your voice is not only heard, but published as well.
We also promised you better writing, better authors and on a wider range of topics. This month, alone, we have introduced several new writers:
This week we introduce Terri Benincasa of Benincasa & Associates out of the greater Tampa area. Terri is a coach as well as baby boomer expert. Terri hosts a radio show called Boomer Nation! on WGUL 860 AM in Tampa Bay. Terri's column will be focusing on the Baby Boomer generation in What Boomers Want.
At the beginning of this month I was interviewed by my friend and colleague Jeff Klein of Klein Creative and his co-host, Kathy Hines on their weekly morning radio show Business Networking Brunch (www.BizNetBrunch.com) on Rational Radio 1360 AM out of Dallas. The interview is now available and can be heard by clicking here.
If you liked us in 2009, you will love us in 2010. More services, more writers, more opportunities for you to become more active in our GICBC.
From all of us here at TNNW, we wish you and your families a Happy and Healthy New Year!!!
All my best,
Adam
December, 2009, Week 4 - Update! - 2010 - The Year Ahead of Us
Update Issue # 24
TNNW: Supercharged Networking. Making meaningful contacts. Turning these contacts into allies and partners. Making these alliances and partnerships into highly-profitable friendships. Converting ideas that matter into matter.
-THE NATIONAL NETWORKER COMPANIES. - Synthesizing;
- Synergizing;
- Mobilizing;
- Marketing*; and
- Monetizing.
It's what we do. And we do it for you. Yep... "Marketing," too. We provide some amazing services to make it possible for you to connect your product, brand or service with the customers and clients who need it. Then, we solidify that connection. We'll even help finance you to get you to your market.
-THE NATIONAL NETWORKER COMPANIES.
___________________________________________
"Ranting has done more to change the world than chanting ever has." - Douglas Castle
I would ask that each of us become an activist for the right reasons and for the right causes. There is much that is wrong in this world, emotionally as well as economically. Misplaced trust and disillusionment must not be permitted to allow us to accept an ever-declining standard, to embrace mediocrity, to be less than the greatness of our potential...our birthright. I have heard it said that "all that is needed for evil to triumph is for good persons to stand idly by and do nothing." But I also believe that a "critical mass" of good people, working together in cooperation, collaboration and harmony toward a great and noble goal can achieve anything.
Let this year be the year that we celebrate our diversity with a spirit of unity, for those many things that unite us are far greater and far more important than those things which we have let divide us. We cannot depend upon governments, giant corporate conglomerates and that miniscule and manipulative percentage of the population which controls the bulk of the world's vast wealth to bring us peace and prosperity. We must look inside of ourselves, and toward each other.
Working together, in the spirit of sharing of efforts and rewards can help us, as entrepreneurs, as Internationalists and as Human Beings, to become free from the misery that the erosion of productive and ethical initiatives has brought upon us. We do not have to beg when we can build. Not one of us has to stand alone. We must take back the power to be great, and to truly be free.
This freedom entails responsibility. And we can no longer abdicate our responsibility or depend upon an economic wave or a taxpayer-financed supernatural miracle to save us. We must break the cycle of pettiness and knee-jerk reactions and start being thinkers and planners and doers. We have let our will to win atrophy. We have muscles which we have forgotten how to use.
The awesome magic of our species is our ability to complement each other, to teach each other, to assist each other. As a community, as a Global Interworked Cooperative Business Community we have access to unlimited communications, resources and power. We have been fools not to see it -- we would be far greater fools not to use it.
As a multitude, as a collective, we are far greater than the sum of our individual constituents. We have the synergy at our disposal.
Join my club. Become proactive instead of reactive. Let's get to know each other. This is not about networking. This is not about connecting. This is about combining, sharing and prospering.
When I joined The National Networker Companies over a year ago, my dream, my hope was to utilize the framework that Adam Kovitz had created out of love and inspiration in order to build a colossus of an entity wherein each participant would contribute resources and efforts, and where all could share in ownership and profits from a diversified and ever-growing stream of revenue.
Join us. Show us who you are. Let us get to know you. Let us discover our areas of commonality and our areas of complementarity. Let us build peace and prosperity as if we were a sovereign nation in the limitless realm of cyberspace. And most of all, let's make it personal as well as professional. To accomplish what needs to be done, we must re-discover the notion of caring about each other, and set aside the constant scrambling to steal from each other or to sell to each other. Let's stop the self-defeating frenzy and become committed allies.
The National Networker Companies will become the world's first GICBC. It costs nothing to say "yes" and join. In an entrepreneurial meritocracy, some of our numbers will leave. but many will stay. I hope and pray that we will grow to be a force to change things for the better for every one of us...and for us to show each other, and the world, that we are capable of being a great civilization.
Join us at http://twitlik.com/IN . We owe it to ourselves and to one another to see just how far we can go - working together. We owe it to our children and to the future of Humankind.
Thank you, one and all. May the year 2010 begin not merely our own, home-launched economic and social recovery, but may it be a year of the re-kindling of civilization, with its peace, prosperity and greater security.
Douglas Castle
Vice-Chairman and Director,
THE NATIONAL NETWORKER COMPANIES Join us today at http://twitlik.com/IN. Get a free subscription to our RSS feed or our Daily Email at http://twitlik.com/Daily. Pay it forward. Tell your associates, colleagues to join us too. Tell them that you've decided to become part of a revolutionary idea, and that you are going to ride that idea into a reality. ____________________________ The To-Do List:
1. Click on the fancy new logo at the top of this Update! and make sure that you are signed up for the free RSS feed or the Daily Email. In addition to your regular subscription, this will give you access to ALL of our info, intel, breaking news, breaking wind, and other breaking things. In fact, some of the things you'll see are not broken at all -- they will be fixed, just like the presidential elections in many countries. Oh -- almost forgot...while you're on that page, scroll down a bit on the right-hand side, and grab the TNNW Widget. This nifty widget can be placed on your website, blog, or newsletter in order to provide you with great continuous information, as well as plenty of additional visitor traffic.
2. Take a moment to respond to TNNW Survey #5 (about the recession and the recovery)...it's very quick, painless and you'll be forever blessed. Click here for the survey, and thank you in advance:
http://thenationalnetworker.blogspot.com/2009/12/blue-thing-1-tnnw-surveys-analyses-and.html .
If the preceding url seems too long, you can simply click on this shorter one, and save precious time:
http://twitlik.com/MyTimeIsTooValuableForLongUrls .
3. Think Green. Choose your news. In 20 minutes per day, you can be the best-informed person in any meeting or social encounter. Get this gadget, and go green:
http://TheNationalNewspickerPage.blogspot.com .
If the preceding url seems too long, you can simply click on this shorter one, and save even more precious time:
http://twitlik.com/GreenGadget The National Newspicker Gadget has more features than ever before, and it is resizable. Get it now [more about this below].
4. Please follow The National Networker Newsletter and the Blue Monday Report on Twitter. If we get 100,000 followers by December 25th, Adam J. Kovitz will personally pay each one of those followers $0.01! Yossi Feigenson will also buy the 100,000th follower a cup of coffee, either with or without non-dairy creamer!. I (Douglas Castle) will also be the proud recipient of a 2-hour long backrub from Featured TNNW author Christine West, who will be clad only in an apricot leather jumpsuit (I have not exactly told her about this yet...).
Go to: http://Twitter.com/TNNW_BUZZWORKS . Bless you. Each and every one.
5. Visit http://tnnwcservices1.blogspot.com . It is under construction, but it is live! You'll learn some great stuff about news releases, publicity, public relations and branding. Our service is not comparable to PR NEWSWIRE or PR Web -- those latter two companies are the dominant forces in the newswire service business. They are merely transmitters of information which is provided to them -- our service includes all of the most crucial elements in a successful News Release (i.e., the ones you either will not get or will pay an exorbitant amount for if you ask for them at either PR Newswire or PR Web): newsworthy, exciting copy; magnetic headlines and subheadlines; strategic hyperlinks; keyword stuffing; notable quotes (soundbites and soundbytes) complete editing and proofing; third-party objectivity (so you don't look like you're putting out another ho-hum press release about something that's so self-serving that no editor wants to print it and no reader will glance at it); proper market targeting (the surgical strike); proper geographical release points; SEO and separate search engine submission; re-publication of the best versions of the final release to the social media and relevant blogs (for resonance and longevity); and, of course, tracking and metrics.
The idea is NOT just getting the piece published. The idea is to get your target market to come to your website, blog, newsletter subscription page, event or tag sale (only kidding about the tag sale). It's not about just getting into the news. It's about steering prospective customers and clients to your site so that they can be converted to actual, paying customers or clients.
Why, if we weren't so articulate, we would just say that "Homemade Press Releases are crappy." But we would never use that type of language.
6. Visit http://tnnwc-tnnwbuzzworks.blogspot.com/ . It is under construction, but it is better than live! It features a glowing thing. In fact, if you read through it, you just might emerge with a greatly improved understanding and appreciation of what BUZZ actually is, and what BUZZOLOGY is all about.
7. Give yourself a jump start on the year that waits ahead of us. In fact, give your website, blog or newsletter greater visibility, search engine prominence, visitor traffic, stickiness, dynamic content and power. Grab our widget, and just put it on your site. It's free. It's priceless. It's yours for the taking.
You can get it by scrolling down on the right-hand margin at http://thenationalnetworkerweblog.blogspot.com/, or by just taking it by clicking on the button beneath the widget on this very page (Note: If the widget does not appear below in beautiful form and in all of its glory, it might be because of your browser, operating system, Ben Bernanke, or because you were simply not good this year. If this should be the case, then just grab it by going to http://thenationalnetworkerweblog.blogspot.com/, or if that url is too long for you, by going to http://twitlik.com/Daily )
THE NATIONAL NEWSPICKER GADGET - NEW AND IMPROVED! - READ ON...
ABOUT THE NATIONAL NEWSPICKER™ The NATIONAL NEWSPICKER™ and THE NATIONAL NEWSPICKER PAGE™ are both Trademarked and Copyright © 2009 by THE NATIONAL NETWORKER COMPANIES™ with all rights reserved, and licensed with written permission. The logotype, as set forth below, is the intellectual property of THE NATIONAL NETWORKER COMPANIES: 
WHAT THIS GADGET WILL DO FOR YOU DIRECTLY: It is the purpose of this gadget to be able to provide each TNNW Member and every other user with a means of investing only 20 minutes of time daily (preferably in the morning) in order to be the best-informed, most up-to-the-minute attendee at any meeting, presentation or social encounter. It is no great secret. If you are better informed, the majority of people will believe that you are 1) more intelligent and 2) more vitally involved.
With a combination of continuous feeds from the best informational sources on international breaking news, capital markets, politics, social media, pop culture, major transactions, leadership, networking, team-building, public relations, branding, future trends, technologies, legislation, communications and a host of other key topics essential to personal, professional and business success, this verdant and tastelessly named tool will be your ULTIMATE DAILY READ. You will find it indispensible.
You can acquire this gadget at no charge and enjoy unlimited daily use of it by either clicking on the tab attached to the bottom of the widget, of by clicking on the gadget’s home page at http://TheNationalNewspickerPage.blogspot.com.
WHAT THIS GADGET WILL DO FOR YOUR BUSINESS: In addition to the information that it can provide you, if you embed this gadget on your website, blog, newsletter, or other e-media, it will greatly increase the traffic to your sites, the length per visit, and your search engine prominence. You may place this gadget in as many spots as you choose, without limit or restriction. Yes! ________________________________
In the Spotlight: Special Featured Articles
 TERRI BENINCASA, M.A. Ed.M.
What Boomers Want
Tips for Marketing to the "Spending" Generation
Whether you’re a one person service company or a large corporate entity, you are missing the marketing bulls-eye if you stay stuck in last century mode of targeting the used-to-be coveted 18-39 set ... more
 YOSSI FEIGENSON
Real Estate...and Other Things of Value
Sometimes: Just Walk Away
I have finally arrived. I am now among the legions of great authors, novelists and essayists. I can put my name alongside them. What a monumental achievement to be in this illustrious company. Nope, I wasn't discovered up by a publishing house and given a three book contract. Nor have I written a groundbreaking bestseller. For the last few weeks I have merely suffered a severe case of writer’s block. I simply refuse to write. It’s not a lack of ideas. Not a lack of subjects to write about either. In simple words, it’s an intrinsic inability to put pen to paper ... more
Featured Columns
 SIAN LINDEMANN
Lasting Impressions
Kermit Was Wrong...
The good news for nearly all business men and women, is that if one actually pays attention to what artists are up to…they might learn long before it becomes “trendy” what will be the up and coming “buzz” in business.
This trend took longer than most but for over 30 years, my companies, in a variety of forms have “voiced” the need for environmental awareness. ... more
THE MAD GENIUS
Nightmares of Networking
Christmas
Ahhhh, time for the Holidays, even if home is a drafty castle hidden in the mountains, a cross between Superman's Fortress of Solitude and Dr. Frankenstein's Castle. But with 55 inch plasma TV's and a genetic engineering lab that makes Stanford's look like a high school science experiment. A mascot should at least be able to move! What is a Cardinal going to do, fall on you!? ... more
 DR. IVAN MISNER
Networking Success
Business Networking Predictions for 2010
2009 is almost over (and many are glad about that!), and it's time to look ahead. I have before me my crystal ball. I am looking into the future, and this is what I see for 2010 ... more
 PATRICIA PARHAM PH.D.
Power Thought of the Week
Power Thought of the Week: Thanks for Powerful Networks, Part 4
Each week, Dr. Patricia Ann Parham shares her views on using your own personal power for more effective NetWorking ... more
 JEFF SCHOMAY
Optimizing Your Impact
An Interactive Experiement
This month I'm trying something different. For almost a year I have been sharing insights on making an impact on your market and with the Holidays coming up I wanted to try an interactive experiment for some real results in the real world.
As I've said in the past, taking something neutral, mundane, or even boring, and finding a clever way to turn it into something fun, unique and interesting is at the core of making a strong impact. Some of the tips I've shared include: "Give 'em what they want, but not in the way they expect it," and "Facts tell, stories sell," and "Connect with something that resonates." ... more
 HESHIE SEGAL
JetNetting
The First Impression Factor XIX: The Quality of Vocal Variety/Part II
Consciously utilizing and effectively integrating the voice elements of Volume, Pace, Pitch and Tonality gives you an advantage in making that positive first impression. Speaking with a voice that is too loud or too soft, too fast or too slow, too high or too low, and with a tonality that is incongruent with your emotions of the moment, will not serve you. Clearly, this is situational and depends to a large extent on the orientation of the listener. You control whether you project yourself as interesting, boring, energetic, professional, powerful, meek, classy, and the list goes. Can you imagine just how effective you can be when you have the ability to habitually control these elements? ... more
 KENSEL TRACY
Non Profits Chart a New Path with New Networking Group
Formed by Alex Sirota, NewPath is a virtual consultancy based in Toronto, Canada comprised of a geographically disperse network of highly qualified information and knowledge consultants. The group’s outward focus and marketing efforts are directed toward the Not-For-Profit and Social Enterprise sectors, and a significant proportion of its members have extensive experience with these client segments. The goal is to conceive, develop and implement technology initiatives that empower these organizations to reach their social mission objectives in a completely self-sustaining manner ... more
Blue Things (a.k.a., Intelligence Items)
December 29th:
Tuesday is BLUESDAY
Be on the lookout for our special Tuesday edition of The BLUE TUESDAY Report!!!
MAKE YOUR E-MAIL CAMPAIGNS DEADLY
Jeff Schomay, of Inspire-Your-Buyer, is an expert at getting recipients to open your emails to them. He uses carefully-selected brief key statements and some attention-grabbing graphic arts effects in order to get your recipients “primed” to focus on YOUR email campaign or newsletter.
Jeff is writing for TNNW, and is offering a special program to our Members. Preview the program by clicking on the banner ad below.
Think of the incremental increase in your profits if you could increase your email response rate from, say 2% to 15%.
Jeff gets results.
In the words of one delighted client, “Jeff got my phone to ring like it’s never rung before.” YOU WANT THIS. Get your email recipients to OPEN YOUR E-MAIL, pay attention and respond!
KEEP IN TOUCH WITH EVERY CLIENT EVERY DAY.
Click on the Banner, and Receive your Membership Free Trial and Discount A GREAT TOOL FOR EMAIL BLASTS, SITE PROMOTION, BRANDING AND SEOA POWERFUL AND FREE SOURCE OF OPT-IN EMAIL LEADS FOR YOUR ADS
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Click on the above banner for free access to a virtually limitless list of double opt-in subscribers for promoting, via email blast, your products or services. The types of ads which are most appropriate for posting in this forum are the "viral marketing," "MLM," "get rich quick," and other BUSINESS OPPORTUNITIES - oriented ads.
There is a statistical advantage, however -- each day, you can send out your ad to 5,000 subscribers within a 5 to 10 minute timeframe. Even at a 5% success click-through rate, and a net 1% conversion rate, this translates to up to five new subscribers or customers daily.
***Please be certain that you use the initials "TNNW" somewhere in your headline or copy, and that you put a teeny-tiny hyperlink at the very end of your ad that says (you can copy and paste this verbiage...)
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NOTE: Most of these opt-in email blast services require a great deal of work and are, ultimately, ineffective. This particular provider has an exceptionally simple and proven program. It works.
LOCATE ANY PERSON, ANYWHERE - EXPERTLY AND QUICKLY START YOUR SEARCH BY CLICKING ON THE BUTTON BELOW --
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Published by THE NATIONAL NETWORKER Newsletter. All rights reserved. Subscribe Free, and get your BLUE TUESDAY REPORT, too. - Click HERE. The National Networker Companies
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