TNNW Weekly Update! and Newsletter, December, 2009, Week 3
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 SUPERCHARGED NETWORKING : TURNING CONTACTS INTO BUSINESS. |
TNNW, December 2009, Week 3 In this issue: Part 1: A Note From the Chairman Part 2: Update! Part 3: In the Spotlight: Special Featured Articles Part 4: Featured Columns Part 5: Blue Things (a.k.a. Intelligence Items) Part 6: Selected Advertisers A Note From the Chairman  NEW WRITERS JOIN TNNW, PART 3 So far this month, we have introduced several new writers:
Earlier this month I was interviewed by my friend and colleague Jeff Klein of Klein Creative and his co-host, Kathy Hines on their weekly morning radio show Business Networking Brunch (www.BizNetBrunch.com) on Rational Radio 1360 AM out of Dallas. The interview is now available and can be heard by clicking here. All my best, Update!   December, 2009, Week 3 - Read These, Or Our Feelings Will Be Hurt. - Here at TNNW, we have learned to use guilt as a tool to manipulate our readers to our advantage. It worked for our mothers, and it can work for us! Update Issue # 23 SUPERCHARGED NETWORKING : TURNING CONTACTS INTO BUSINESS. CONVERTING IDEAS INTO PRODUCTION. TNNW. THE NATIONAL NETWORKER COMPANIES.
A Pre-Christmas (and Post-Hanukkah) To-Do List: 1. Click on the fancy new logo at the top of this Update! and make sure that you are signed up for the free RSS feed or the Daily Email. In addition to your regular subscription, this will give you access to ALL of our info, intel, breaking news, breaking wind, and other breaking things. In fact, some of the things you'll see are not broken at all -- they will be fixed, just like the presidential elections in many countries. Oh -- almost forgot...while you're on that page, scroll down a bit on the right-hand side, and grab the TNNW Widget. This nifty widget can be placed on your website, blog, or newsletter in order to provide you with great continuous information, as well as plenty of additional visitor traffic. 2. Take a moment to respond to TNNW Survey #5 (about the recession and the recovery)...it's very quick, painless and you'll be forever blessed. Click here for the survey, and thank you in advance: http://thenationalnetworker.blogspot.com/2009/12/blue-thing-1-tnnw-surveys-analyses-and.html . If the preceding url seems too long, you can simply click on this shorter one, and save precious time: http://twitlik.com/MyTimeIsTooValuableForLongUrls . 3. Think Green. Choose your news. In 20 minutes per day, you can be the best-informed person in any meeting or social encounter. Get this gadget, and go green: http://TheNationalNewspickerPage.blogspot.com . If the preceding url seems too long, you can simply click on this shorter one, and save even more precious time: http://twitlik.com/GreenGadget 4. Please follow The National Networker Newsletter and the Blue Monday Report on Twitter. If we get 25,000 followers by December 25th, Adam J. Kovitz will personally pay each one of those followers $0.01! Yossi Feigenson will also buy the 25,000th follower a cup of coffee. I (Douglas Castle) will also be the proud recipient of a 1-hour long backrub from Featured TNNW author Christine West, who will be clad only in an apricot leather jumpsuit (I have not exactly told her about this yet...). Go to: http://Twitter.com/TNNW_BUZZWORKS . Bless you. Each and every one. 5. Visit http://tnnwcservices1.blogspot.com . It is under construction, but it is live! You'll learn some great stuff about news releases, publicity, public relations and branding. Our service is not comparable to PR NEWSWIRE or PR Web -- those latter two companies are the dominant forces in the newswire service business. They are merely transmitters of information which is provided to them -- our service includes all of the most crucial elements in a successful News Release (i.e., the ones you either will not get or will pay an exorbitant amount for if you ask for them at either PR Newswire or PR Web): newsworthy, exciting copy; magnetic headlines and subheadlines; strategic hyperlinks; keyword stuffing; notable quotes (soundbites and soundbytes) complete editing and proofing; third-party objectivity (so you don't look like you're putting out another ho-hum press release about something that's so self-serving that no editor wants to print it and no reader will glance at it); proper market targeting (the surgical strike); proper geographical release points; SEO and separate search engine submission; re-publication of the best versions of the final release to the social media and relevant blogs (for resonance and longevity); and, of course, tracking and metrics. The idea is NOT just getting the piece published. The idea is to get your target market to come to your website, blog, newsletter subscription page, event or tag sale (only kidding about the tag sale). It's not about just getting into the news. It's about steering prospective customers and clients to your site so that they can be converted to actual, paying customers or clients. Why, if we weren't so articulate, we would just say that "Homemade Press Releases are crappy." But we would never use that type of language. 6. Visit http://m1e.net/c?74534285-/ti2ZwYyet.y2%404893347-BMHOjgfapU9Oc . It is under construction, but it is better than live! It features a glowing thing. In fact, if you read through it, you just might emerge with a greatly improved understanding and appreciation of what BUZZ actually is, and what BUZZOLOGY is all about. 7. Give yourself a Christmas present. In fact, give your website, blog or newsletter greater visibility, search engine prominence, visitor traffic, stickiness, dynamic content and power. Grab our widget, and just put it on your site. It's free. It's priceless. It's yours for the taking. You can get it by scrolling down on the right-hand margin at http://m1e.net/c?74534285-gJpI.hRe5/ny.%404893348-sSA64R1N3R28w, or by just taking it by clicking on the button beneath the widget on this very page (Note: If the widget does not appear below in beautiful form and in all of its glory, it might be because of your browser, operating system, Ben Bernanke, or because you were simply not good this year. If this should be the case, then just grab it by going to http://m1e.net/c?74534285-uCDaBRkg1tlZQ%404893348-wz2N4O2lx4WHk, or if that url is too long for you, by going to http://m1e.net/c?74534285-y/.QDTv38gwqM%404893349-8tvnyp3grEZ4s ) With the promise of great things to come, Adam J. Kovitz, Chairman and CEO Douglas Castle, Vice Chairman and food-taster for the Chairman and CEO* * And the guy who has to compile, write and edit these Updates! because he lost a bet. In the Spotlight: Special Featured Articles  ROSANNE D'AUSILIO, Ph.D.The Retention Factor What is Great Customer Service? Customer service is those activities provided by a company's employees that enhance the ability of a customer to realize the full potential value of a product or service before and after the sale is made, thereby leading to satisfaction and repurchase ... more  CHRISTINE M. WEST, MS CMHTGo West!!! To Be or Just a WANNABE ? We’ve all been invited to numerous social events professionally, personally and online. We connect with someone we want to impress in our audience. We want our audience to be impressed with who we are and have the desire to be interested enough to advance the relationship into a sale. Without realizing it, as you try so hard to get attention that you become totally unaware of the words spuing from your mouth are fraudulent dribble that lacks integrity, honor or ethic and you’re wondering how do I live up to this creation? ... more Columns  PETER BIADASZWrite to Excite What Was The Best Holiday Season Of Your Life? After finding a topic to write about, in this case the best Holiday Season you have ever had in your life, you should decide what type of piece you are writing. Whether it is an article, poem, blog, book, article or screenplay, make a commitment to write the best piece you are capable of producing ... more  DOUGLAS CASTLEThis Might Hurt Buzzology: New Scientific Terms for a Powerful Tool Everyone uses the term “buzz.” At one time, years ago, it simply meant “gossip.” Today the term “buzz” covers gossip, visibility in the news, a grassroots groundswell of curiosity… and an ever- increasingly vast bunch of things. Some people think that buzz equates to advertising. Well…buzz is not advertising, but buzz is a critical ingredient in making your advertising work ... more  GLEN GOULDMastering the Membership Maze What to Do Right Now to Win in 2010! Soon we'll bid 2009 farewell and before you know it, 2010 will be in full swing. What can you do right now that will make all the difference next year? Here's a simple action plan to budget your time and money for success in the coming year ... more  CHRIS KAUZANet-Tech Report How To Write A Search Engine Optimized Press Release A tough economy can make it seem like three is very little good news, but the fact is great things are happening everyday – and usually in one of the millions of small and mid-sized business operating today. So how can you “tell the world” about your great news? This month's article is the first of two parts that will tell you how to cost-effectively let your customers and prospects know what's happening at your company ... more  DR. IVAN MISNERNetworking Success How and Where People Network One of the things that has changed in the world over the last five or six years is that we no longer trust the experts very much; instead we trust our peers. Therefore, in order to try and get some answers to our questions about how much time we should be spending on networking and where we should be networking, both face to face and online, we thought the best thing to do would be to ask our colleagues—people like us whom we have met through networking and whose judgment we can rely upon ... more  PATRICIA PARHAM PH.D.Power Thought of the Week Holiday Social Networking, Part 3 Each week, Dr. Patricia Ann Parham shares her views on using your own personal power for more effective NetWorking... more  ANN BARCZAY SLOANEspecially for Women Ambassador of New Education and Bridge to Asia Pacific DC Cordova - the brilliantly successful subject of this article - and I first met in Los Angeles in the early years of this century (that sounds so antique, doesn’t it?) We were both attending an IBI (now CEO Space) Forum, and DC was a good friend of a woman who’d been my business consultant for a while: the late Rachel Best. I stood more or less quietly on the sidelines as Rachel and DC chatted – simply content to hang out in DC’s charming yet powerful presence ... more Blue Things (a.k.a. Intelligence Items) December 22nd: Tuesday is BLUESDAY Be on the lookout for our special Tuesday edition of The BLUE TUESDAY Report!!! Selected Advertisers MAKE YOUR E-MAIL CAMPAIGNS DEADLY Jeff Schomay, of Inspire-Your-Buyer, is an expert at getting recipients to open your emails to them. He uses carefully-selected brief key statements and some attention-grabbing graphic arts effects in order to get your recipients “primed” to focus on YOUR email campaign or newsletter. Jeff is writing for TNNW, and is offering a special program to our Members. Preview the program by clicking on the banner ad below. Think of the incremental increase in your profits if you could increase your email response rate from, say 2% to 15%. Jeff gets results. In the words of one delighted client, “Jeff got my phone to ring like it’s never rung before.” YOU WANT THIS. Get your email recipients to OPEN YOUR E-MAIL, pay attention and respond!  KEEP IN TOUCH WITH EVERY CLIENT EVERY DAY.  "QuoteActions" Your clients are inundated with emails and solicitations every single day. Everyone is out to solicit their business. You have to be different. You have to be special. You have to be in front of them every single day. You have to give them something purposeful and thought-provoking every time they open their mail...to make them actually look forward to receiving your words. When you do this, YOU WILL STAND OUT. More importantly, they will CALL YOU FIRST, before even considering any of your competition. It's all about being there. Marketing Guru Rick Itzkowich has the program to do this for you...automatically and reliably. Dazzle your clients with QuoteActions -- (click here to see what others are saying) -- and then, just click on the banner below in order to get a free trial and a TNNW Membership DISCOUNT. A LITTLE BIT ABOUT RICK ITZKOWICH: He is a Co-Founder of Productive Learning & Leisure, LLC. Contact Rick by email at http://us.mc559.mail.yahoo.com/mc/compose?to=rick@productivelearning.com Contact Rick via telephone at 858.456.7653. Rick is also the author and presenter of Social Networking for Newbies Blog and the Xtraordinary Living Blog. You may also subscribe to Xtraordinary Living podcast via iTunes. CLICK ON THE BANNER LOGO BELOW!  Click on the Banner, and Receive your Membership Free Trial and Discount A GREAT TOOL FOR EMAIL BLASTS, SITE PROMOTION, BRANDING AND SEOA POWERFUL AND FREE SOURCE OF OPT-IN EMAIL LEADS FOR YOUR ADS -Perfect for email blast campaigns ! -  Click on the above banner for free access to a virtually limitless list of double opt-in subscribers for promoting, via email blast, your products or services. The types of ads which are most appropriate for posting in this forum are the "viral marketing," "MLM," "get rich quick," and other BUSINESS OPPORTUNITIES - oriented ads. There is a statistical advantage, however -- each day, you can send out your ad to 5,000 subscribers within a 5 to 10 minute timeframe. Even at a 5% success click-through rate, and a net 1% conversion rate, this translates to up to five new subscribers or customers daily. ***Please be certain that you use the initials "TNNW" somewhere in your headline or copy, and that you put a teeny-tiny hyperlink at the very end of your ad that says (you can copy and paste this verbiage...) "FREE SUBSCRIPTION TO THE NATIONAL NETWORKER! Click on http://www.thenationalnetworker.com" NOTE: Most of these opt-in email blast services require a great deal of work and are, ultimately, ineffective. This particular provider has an exceptionally simple and proven program. It works. LOCATE ANY PERSON, ANYWHERE - EXPERTLY AND QUICKLYSTART YOUR SEARCH BY CLICKING ON THE BUTTON BELOW --  Andy Lopata’s 'NETWORKING IN 90 MINUTES' Double CD Pack! Click anywhere on the Ad above to access Andy's CD Set. |
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