Don't Bother to Read This. It's Irrelevant. Besides...You're Far Too Busy.

BRAINTENANCE: What Would You Call This Type Of Wordplay?

Dear Thinkers and Occasional Sufferers Living The 'Examined Life'" :

There are all types of wordplay...Palindromes, Tom Swifties, Hyperbole, Rhymes, Oxymorons, Paradoxes (which are cousins of the oxymorons, by the way) and a veritable panoply of poetic devices that we suffered through in junior high school. Synecdoche, anyone? (Def: A figure of speech in which a part is substituted for the whole. An example: "Lend me a hand.").

Visit: http://highered.mcgraw-hill.com/sites/0072405228/student_view0/poetic_glossary.html
But please come back afterwards.

Here are two questions:

1.     What is the appropriate term for an expression used to denote a grouping of animals of the same species? For example: school of fish; pride of lions, pod of whales, gaggle of geese, murder of crows, pack of wolves...

2.     What would you call this type of wordplay?

"There are two types of people in this world. There's the type who divide the world up into two types of people and the type who don't."

I'll have to get back to you. I am working hard at being lazy and trying to accelerate my command of procrastination.

Faithfully,

Douglas Castle

p.s. One of my daughters asked me when she was quite young, "Dad, if you find the right term for something, how come that isn't called 'termination'?" When I replied, "It's usually called something else, like classification or categorization," she retorted, "That makes no sense. classification would be if you found your class and categorization would be if your found your cat."

p.p.s. One of my friend Stu's favorite lyrics was from a 1960's song performed by the Byrds. As I recall: "I was so much older then/ I'm younger than that now."

A curious optical illusion follows, sent to me by friend and colleague, Rick Itzkowich (a writer for THE NATIONAL NETWORKER Newsletter). I have titled it "The Fallacy Of Classical Architecture"



Thank you, Rick. Perception, unchecked, is subjective reality. I simply see a row of wrenches, or perhaps tomahawks.



*Follow BRAINTENANCE on Twitter at http://twitter.com/Braintenance .
*Follow DOUGLAS CASTLE's Blog at http://aboutdouglascastle.blogspot.com/ .
*Follow DOUGLAS CASTLE on Twitter at http://twitter.com/douglascastle .
*Also: Take a look at the following sites ---
HUMANITAS MAXIMUS, TAKING COMMAND!, INTERNAL ENERGY PLUS BLOG, INTERNAL ENERGY PLUS WEBSITE, THE NATIONAL NETWORKER, THE GLOBAL FUTURIST, THE INTERNATIONALIST PAGE.

*Contact the author at douglas.castle@yahoo.com .
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Take THE LEDE. On Us.

THE LEDE REPORT HAS NOW BEEN ADDED TO THE NATIONAL NEWSPICKER.

It's located right next to the DRUDGE REPORT. Get the news. Grab the Gadget. Go to http://TheNationalNewspickerPage.blogspot.com

---

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Labels, Tags, Terms and Epithets (kidding): The Lede Report, New York Times, The National Newspicker Page, TNNW_BUZZWORKS on Twitter, TNNW,


A NOTE ABOUT HYPERLINKS:
In some of the short newsfeed postings (in particular, those from http://htxt.it/), the hyperlinks are not live. They are not dead -- no, they are merely sleeping. To awaken them, just copy them (Ctrl+C) and paste them (Ctrl+V) into your browser and press the "go" button...the sleeping link will immediately come to life and you'll be directed to the proper page so that you can read the referenced article or posting.

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Killing at Fort Hood, TX. The NY Times LEDE REPORT has been added next to the DRUDGE REPORT- http://TheNationalNewspickerPage.blogspot.com.

Killing at Fort Hood, TX. The NY Times LEDE REPORT has been added next to the DRUDGE REPORT- http://TheNationalNewspickerPage.blogspot.com.

THE BLUE TUESDAY SPECIAL! - A Publication of TNNW!

Dear Friends:

The BLUE TUESDAY LETTER went out to our registered subscribers yesterday. Click on each of the fun-filled, sapphiric, quadrilaterals for some amazing news, intelligence, survey results and truly interactive reader commentary.

Faithfully,

Douglas Castle (http://aboutdouglascastle.blogspot.com/), for
THE NATIONAL NETWORKER COMPANIES.

BLUE THING #1: TNNW Surveys, Analyses and Findings

BLUE THING #2: TNNW Product/Service of the Week

BLUE THING #3: Amazing New Facts and Statistics

BLUE THING #4: This Week's Top News Stories

BLUE THING #5: Featured Company of the Week

BLUE THING #6: Featured Deal of the Week

BLUE THING #7: Most Memorable Quote of the Week

BLUE THING #8: Great Websites and Blogs to Explore

BLUE THING #9: This Week's Top Buzzed Items and Terms

BLUE THING #10: Backtalk: Comments from our Readers

Published by THE NATIONAL NETWORKER Newsletter. All rights reserved. Subscribe Free, and get your BLUE TUESDAY REPORT, too. - Click HERE.

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TNNW Survey #4: SOCIAL MEDIA PLATFORMS - The best and the worst.

For the results of TNNW Survey #3 (our last survey, about "Chambers of Commerce"), please click here .



NEW! - TNNW SURVEY #4



Times are changing.  Our survey question is a very direct one, and highly applicable to the way in which most networking activity is initiated:

“Which five top online social/business networks (please number them in order of effectiveness) have afforded you the most value/results?”

Please take a moment and fill out the survey form below. If it does not appear (because of incompatibility with your browser, a hypervigilant popup filter, or because of a deeply ingrained fear of rejection), just click on:
http://www.surveymonkey.com/s.aspx?sm=Ej_2bGibSLyD6pawhColbqLA_3d_3d  and the form will pop up and fill your computer screen instantly, like a movie closeup of Steven Segal, but in a more annoying fashion (assuming that this is possible). If the preceding url is just too long for you, you can use this one instead and save an immeasurably insignificant amount of time: http://twitlik.com/TNNWSurveyNumber4 .

We value your feedback, and would appreciate if you took a few moments to respond to some questions. This survey will close on 11/20/2009. Once again... that nasty form popup link should be right under here...

Click Here To Take Survey

Again, our apologies...if the form didn't miraculously appear above, simply click your heels together three times, say "there's no place like home" and hit: http://twitlik.com/TNNWSurveyNumber4  .

REMEMBER.....TNNW SURVEY # 5 will be coming out very soon. And no, we're not giving out any hints. Well, perhaps one ... if you are reading this and you do not already have your free subscription to THE NATIONAL NETWORKER Newsletter, click on http://twitlik.com/IN  to receive your subscription.

Subscribe now...don't make me stop this car...

Faithfully,

Douglas Castle (http://aboutdouglascastle.blogspot.com/)
THE NATIONAL NETWORKER COMPANIES

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The TNNW Newsletter: Updates, Articles and More*

 

A NOTE FROM THE CHAIRMAN

Networking with Entrepreneurs and Investors

Adam J. Kovitz

 

TNNW UPDATES!

Updates! You Must Read This Stuff! // November, 2009, Week 1

In the Spotlight:  Special Featured Articles

 

SALES AND MARKETING

Networking Without Trying

Bill Doerr

 

KARL SMITH

Are You Ready For The Network Economy?

Karl Smith



Featured Columns

 

THIS MIGHT HURT

Show 'em Your Briefs - The API™ Approach

Douglas Castle

BEING THERE WHEN IT COUNTS

How "edgy" are you?

Rick Itzkowich

 

BECAUSE I CAN

The Candy Shop Revisited: A Survivor’s Guide to the Future

Adam J. Kovitz

 

CONNECTING IS NOT ENOUGH

The Anatomy of a Referral (Part One)

Andy Lopata

 

THE ENTREPRENEURIAL GUIDE TO ENTERTAINMENT

U.H. Film Students Rock the Hawaii International Film Festival

Sandy McKee

 

POWER THOUGHT OF THE WEEK

Thanks for Powerful Networks, Part 1

Patricia Parham, Ph.D.
####

WOULD YOU LIKE TO WRITE FOR TNNW?

Ladies and Gentlemen:

Are you interested in writing for THE NATIONAL NETWORKER Newsletter? You can be a Guest Columnist, a Featured Columnist or an occasional contributor to our RSS and Daily Email Feed. We require originality, creativity, interesting vertical specializations and a good theme -- something that would be important for our readers (thousands of corporate executives, professionals and entrepreneurs) to know about. The minimum requirement is one original article per month. While we do offer our readers re-prints of published articles, you must advise us of this in advance, and be certain to give full credit (and hyperlinks) to the author and to the publication where it was originally published.

One other thing...you must be a subscriber to submit your material. You can get your free subscription at http://twitlik.com/IN , and then simply click on the link below to get an instant pop-up form to get the wheels in motion!

http://twitlik.com/WriteForTNNW 

Let's hear from you.

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IF WE HAVE...

"If we have our own 'why' of life, we can bear almost any 'how.'"
19th Century German Philosopher, Friedrich Nietzsche

Your action for today is to review your personal mission. If you don't have a personal mission, then your action will be to create one.

Click *here* to find out more about QuoteActions and some of the other innovative products and services offered by THE NATIONAL NETWORKER.

As the creator of the QuoteActions, a unique relationship building system, Rick Itzkowich finds his articles, podcasts and blog messages regarding keeping your brand "top of mind" in high demand. His latest eBook, Social Networking for Business Profits, uses cost-effective follow up strategies. Rick is also the Co-founder and Vice President of Productive Learning & Leisure, a personal development training company for corporations and individuals. Rick can be reached at rick@productivelearning.com.

For more about Rick Itzkowich, please click here.
THE NATIONAL NETWORKER (TNNW):
PRESS OUR BUTTONS & CLICK OUR LINKS...











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Posted to THE NATIONAL NETWORKER (TNNW). All rights reserved.

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You are also invited to click our buttons:




-------


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Updates! - You Need To Know These Things // November, 2009, Week 1

November, 2009, WEEK 1

SUPERCHARGED NETWORKING : TURNING CONTACTS INTO BUSINESS. CONVERTING IDEAS INTO PRODUCTS.

• Synthesizing;
• Synergizing;
• Mobilizing; and
• Monetizing.

It's what we do.


UPDATE ISSUE 17

Get your free subscription to the TNNW Weekly Newsletter at our new subscription address:

http://twitlik.com/IN  (Note: this is a new subscription address -- the old one http://twitlik.com/OK, has been commandeered by Tweet Adder. We are not Tweet Adder, and TNNW has no affiliation with Twitter, or with any Twitter-related applications.




WHO WE ARE AND WHAT WE DO: The NATIONAL NETWORKER Newsletter is actually the gateway to THE NATIONAL NETWORKER COMPANIES, and their services. TNNW is, and will continue to be our flagship publication, and it will continue to be free. For everyone's edification (and to address a wonderfully direct question from Featured Columnist Beth Barany)here's the the picture, in brief:

We are going to be changing our company name to THE NATIONAL NETWORKER COMPANIES LLC. This "umbrella company" will be the parent company to a number of Divisions, each of which will provide its own group of services. In general terms, THE NATIONAL NETWORKER COMPANIES LLC, (the "Holding Comapny") as an entity, will be in three businesses through its Divisons:

• Publishing and providing business news, information, research and intelligence for the benefit of its members through newsletters, news feeds, special bulletins, surveys, announcements, news releases, webinars, forums videos and events. The news, information, research and intelligence will be focused on all aspects of becoming successful personally and professionally -- in your life and in your career. Our membership is comprised of executives, entrepreneurs and professionals. They are united in their desire to achieve greater success, and in their desire to network, connect, collaborate and to become part of a greater community for the sharing of resources, and ultimately, for sharing in the profits of the world's first Interworking Cooperative Business Community (ICBC), which the Founders of the Holding Company believe will be the next form of business entity. Membership is free and is automatically granted with subscription to The TNNW Newsletter, and services are only provided to members. Ultimately, the Holding Company will be member-owned, with members becoming contributors and stakeholders in an internationally-diversified company. We promote authorship and a synergistic masterminding of ideas. We are changing ideas and energy into plans, progress, products and profits for our members and with our members.

• Providing a suite of unique, innovative and powerful services for the benefit of all members. These services will not be available to the general public-at-large, and will include: PUBLICITY, NEWS RELEASES, MARKET RESEARCH, SURVEYS, CALENDAR POSTING, INTERNATIONAL AGENT/ DISTRIBUTOR and REPRESENTATION SERVICES, PUBLISHING,  RISK MANAGEMENT SERVICES and FINANCING SERVICES.

• Providing social media domination, image-building, branding and other buzz-related services through our own, internally-built Buzzworks Team. We have the ability to popularize individuals, ideas, products, publications for the benefit of our members. Buzzworks does its magic for members in connection with the services offered through the other Divisions. Our Principal Product has the unlikely name of "BRUTE FORCE REQUEST". We're not kidding.

Take a look at our Divisional Logos... 

Publishing and providing business news, information, research and intelligence for the benefit of its members through newsletters, news feeds, special bulletins, surveys, announcements, news releases, webinars, forums videos and events. The news, information, research and intelligence will be focused on all aspects of becoming successful personally and professionally -- in your life and in your career. Our membership is comprised of executives, entrepreneurs and professionals. They are united in their desire to achieve greater success, and in their desire to network, connect, collaborate and to become part of a greater community for the sharing of resources, and ultimately, for sharing in the profits of the world's first Interworking Cooperative Business Community (ICBC), which the Founders of the Holding Company believe will be the next form of business entity. Membership is free and is automatically granted with subscription to The TNNW Newsletter, and services are only provided to members. Ultimately, the Holding Company will be member-owned, with members becoming contributors and stakeholders in an internationally-diversified company. We promote authorship and a synergistic masterminding of ideas. We are changing ideas and energy into plans, progress, products and profits for our members and with our members.





Providing a suite of unique, innovative and powerful services for the benefit of all members. These services will not be available to the general public-at-large, and will include: PUBLICITY, NEWS RELEASES, MARKET RESEARCH, SURVEYS, CALENDAR POSTING, INTERNATIONAL AGENT/ DISTRIBUTOR and REPRESENTATION SERVICES, PUBLISHING, RISK MANAGEMENT SERVICES and FINANCING SERVICES.

Providing social media domination, image-building, branding and other buzz-related services through our own, internally-built Buzzworks Team. We have the ability to popularize individuals, ideas, products, publications for the benefit of our members. Buzzworks does its magic for members in connection with the services offered through the other Divisions. Our Principal Product has the unlikely name of "BRUTE FORCE REQUEST". We're not kidding.


And that, Ladies and Gentlemen, is who we are and what we do. We are privately owned.

************
PROGRESS - We are integrating our websites, blogsites and services to make them more user-friendly, more user-interactive and easier to navigate than ever before. We are finalizing the terms of affiliation with several other service-providers and international cause-centered organizations, including a Not-For-Profit [IRS Section 501(c)3] Charitable Trust. Expect event announcements, fundraisers, contests, and real-time, real-space interaction.

PROGRAMS and PRODUCTS - Just watch.

MEMBERSHIP - During the course of the past year, our subscribership has grown by more than 20%, and is growing at an accelerating pace. Starting November 1st, all Subscribers will automatically be Members. All Members of record (as of that date) will be receiving special benefits, and will be thumbing their noses at you late-joiners.

COMMUNITY - We are not just a group of publications. We are not just a services provider. We are a community, and it is our pledge to use this potentialized, exponentialized critical-mass Supermind to aggressively and proactively assist every Member in attaining his or her goals for self-growth and professional, financial success.

Remember this concept of Interworked Cooperative Business Community. It is the next step in political and organizational evolution.


With our Commitment of Great Things to Come,

Adam J. Kovitz and Douglas Castle
For THE NATIONAL NETWORKER COMPANIES


*******
Posted to THE NATIONAL NETWORKER (TNNW). All rights reserved.

To subscribe for your free TNNW Newsletter, go to http://www.thenationalnetworker.com/ For the complete National Networker (TNNW) Relationship Capital Toolkit and a free continuous RSS feed (available either by traditional RSS or by direct email), go to: http://thenationalnetworkerweblog.blogspot.com/


Pick your news? Sure. Everyone should.






Douglas Castle's Secret Blog Links!
http://twitlik.com/DC1
http://twitlik.com/Braintenance1
http://twitlik.com/HM1
http://twitlik.com/IEP1
http://twitlik.com/Internationalist
http://twitlik.com/GlobalFuturist
http://twitlik.com/TC
http://twitlik.com/TNNWNewsletter


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Show 'em Your Briefs - The API™ Approach

“Words are Tools; Words are Weapons.” – Douglas Castle

This Article written and © by Douglas Castle and originally published in THE NATIONAL NETWORKER™ Newsletter. All rights reserved. This article may be reproduced only in its complete form, inclusive of all hyperlinks, with full attribution to both the author and to the publication. For information about the author, go to Linked In/ Douglas Castle or to Douglas Castle’s Blog ; for information about the publication, go to THE NATIONAL NETWORKER™ Newsletter.
Show 'em Your Briefs - The API™ Approach

Dear Readers:

I like writing elaborate philosophical diatribes or treatises on intellectually stimulating and throught-provoking topics. I hated writing this article.

In business, your objective in all communications is to be effective. Forget Shakespeare and Longfellow. Forget your eighth-grade English teacher. Forget about the fine art of wordsmithing. Narrative and preambles are luxuries in a time-crunched society.

In business, your communication is science and not art. You use it in order to get something to happen -- whether that means a signed contract, a payment or an appointment.

The reality is that you have very little time to get your message across, and that you must be a missle instead of a mystic. Your audience is typically fatigued, overworked, impatient, inundated with information, preoccupied and has a form of media-induced ADHD. Your audience's attention span is measurable in seconds. Your opportunity is limited. There will not be any courtship.

Here are the rules for effective business communication. Reading Them + Learning Them + Applying Them = Success:

1.     Fewer words = more impact per word. Being brief is critical.

2.     Your first words must get their undivided attention. If you must, use drama and intensity. All is fair in the battle for you audience's focus to be on you, and you alone. Even is you have to use a visual prop, like a flag or a flashlight, or if you've got to embarrass yourself a bit. With your audience, wake 'em and take 'em.

3.     Your next words must clearly and concisely state your proposition. Don't aim to impress someone with your wit and charm -- impress them with a clear expression of what you've got and why they need it. Use surgical speech! Use easily memorable sound bytes (or sound bites).

4.     Your last words must be an urgent, direct and very specific call to action... they must be an instruction. You must either 1) request that they do something quite definite within a definite timeframe, or 2) tell them that you will be doing something definite within a definite timeframe. This part of your message is a firm commitment, a promise --- avoid invitations, and use instructions, instead.

5.     After your last words, leave. Have another appointment, excuse yourself, rush off, leave your audience in the dust. If you linger, you become less significant. Your audience's time is important -- your time is important.

Remember API - It's a handy acronym for

• Attention
• Proposition, and
• Instruction

The more time that you save through efficient communication, the more that you will achieve.

Faithfully,

Douglas Castle

Labels and Terms: API, brevitiy, communicating efficiently, getting attention, Taking command, TNNW_BUZZWORKS, effective presentations, optimizing time, getting your message across, business communication, The National Networker Newsletter, Blue Tuesday, working the room, getting things done, The API method. 

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