Dear Friends:
My friend, Gabriel Siegel and I frequently meet for lunch or dinner together for an old-fashioned discussion about whatever is on our minds. The conversation typically starts casually, revs up into a discussion about socio-economics and the nature of the Human psyche, and then heats up into an argument, after which one of us picks up the check, and we agree to do it again.
He's cantankerous. My suspicion is that he thinks to much, and would (get this!) like to see his thoughts put into motion. Although I am a bit of a sociopath, Gabe (somewhere underneath his bullet-proof exterior) is a good soul, and wants to help make the World a better place. He is very intelligent (he'd even admit that to you), and has some insight-filled and experience-vulcanized ideas for things that The National Networker Companies should be doing in order to better serve business.
Yesterday, Gabe and I agreed that all this networking stuff is necessary but inadequate to complete the selling and success cycle. Networking, by itself is not an answer -- it is merely a component of the solution.
Misquoting Gabe, he barked, "Let's get real, Douglas. If I asked any of your people about prospecting, they would say that they are already doing it! And they wouldn't even know what prospecting means. If people don't prospect, the entrepreneurial sector is going to plummet!"
Adding fuel to the fire, I barked back (turning a fine restaurant into a kennel at this point), "I go one step further. I'll wager that if you asked most networkers what prospecting means, they couldn't provide you with a definition. They'll probably be thing of some fellow panning in a stream for gold." In my response, I unknowingly came up with an apt metaphor.
You can be certain that my friend Gabe will be involved in moderating a forum and the creation of some programs for the members of The National Networker GICBC (Google that acronym) relating to prospecting -- the interpersonal part of marketing where the real person-to-person transformation magic takes place.
Think you're exempt, you technophiles? You aren't. In this challenging economy, you'll have to prospect or simply fade into the rubble of entrepreneurial enterprises that couldn't compete.
Keep Watching.
By the way, you can get a free membership in The National Networker by clicking on http://twitlik.com/IN . I recommend it.
Faithfully,
Douglas Castle
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Labels, Terms and Tags: Articles by Douglas Castle, business survival, competing for marketshare, Gabriel Siegel, prospecting, The National Networker Companies
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