Memo: to Dick Brown of AMERICAN WORLD from Douglas Castle, Vice-Chairman of The National Networker Companies
Dated: 12 March 2010
Transmission: via group email.
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To Dick Brown From Douglas Castle - -
"More Promotion, with Less to Promote."
Dick:
My compliments on your observation and insight.
The signal-to-noise ratio across all information dissemination technologies (print media being an excellent example) has declined and continues to do so. In response, print publications are competing so desperately for attention in the midst of the sensorial confusion that they are actually feeding it by trying to prevail over it -- they are decreasing content ("payload") and increasing promotion ("the vehicle to transport the payload").
Extrapolating the trend:
1. Substance is taking a back seat to form;
2. Merely "getting attention" is consuming more business dollars (in publishing, especially) than providing quality content and original, editorial information.
3. Headlines are driven more by search engine polling than by other criteria of relevance; hence pop-culture and fantasy (vicarious living and escapism amongst the less-accomplished, less-energetic, less-motivated, less-creative, and increasingly depressed populace) is displacing more cerebrally-challenging news and articulate, insightful commentary.
4. Intellectual apathy (your mind is a muscle!) is spreading as rapidly as is the average waistline measurement amongst the citizenry of industrialized nations.
5. Buzzing and rumor proliferate, while fact and analysis continue to lose credibility because of the dubious motives and financial conflicts of interest of too many of their traditional governmental and large corporate sources.
George Orwell was an optimist.
Faithfully,
Douglas
p.s. This is bad news for Society, but wonderful news for the News Release, Buzzworks and branding markets. I find myself investing hours of study in the art of yelling without having anything substantial to say. How about you?
p.p.s. If ignorance is bliss, well then, we might be headed for a millenium of Heaven on Earth.
Douglas Castle - LinkedIn Profile
The National Networker Companies
Braintenance - Stay razor sharp.
The Internationalist Page - A world without barriers.
The Global Futurist - Revealing trends.
Taking Command! - Mastering your fate.
--- On Fri, 3/12/10, Dick Brown <amerwld@earthlink.net> wrote:
From: Dick Brown <amerwld@earthlink.net>
Subject: RE: Douglas Castle - TNNW BUZZWORKS - AUTOMATION! - REINCARNATION - EXACERBATION - and other -ATION Words.
Date: Friday, March 12, 2010, 1:44 PM
Best!
Dick Brown, President
American World
843-237-9802
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