Just think about the amount of time people spend tooling around with Facebook instead of investing some of that time in actual relationship-building...a phone call...a visit...even a direct email.
If you wish to stand out, to differentiate yourself -- reach out and build relationships. People need your personal words, the sound of your voice, your body language -- without these, you are not truly "connecting" on the most crucial level.
You must "commune" to have any true sense of community. You cannot substitute small talk for substance, either.
Don't just broadcast -- ENGAGE!
Real conversation might just be the next big social revelation.
-- DC
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