MR. BIG may be a movie or record producer, a multi-billion dollar venture capitalist, a mob chieftain, a major client, the President of a Fortune 100 company, a talent agent, or just about anybody with whom you have a arranged a hard-to-get meeting, and who is:
1. Powerful -
2. Busy -
3. Intimidating -
4. Someone with whom you are (unfortunately) desperate to conduct business -
5. Your only possible or perceived lifeline at that time, and -
6. A complete stranger.
If you have not yet had a Meet MR. BIG Experience, you will before your business career has come to an end (assuming, of course, that you have the financial means to retire prior to the event of your death).
Yes. This post actually did start out as a blog about GIST VIDEO, an amazing 2-minute presentation tool (click on http://bit.ly/2guys1napkin for a fully-amazing experience), but, in hindsight (don't make any off-color jokes), it really relates to every person who has ever had to humble himself or herself before some snooty big shot in order to get something which he or she truly needs or desires.
Here it comes, with a new picture of the iconic MR. BIG to get you into the spirit (i.e., in order to give you the GIST)...
ABOVE: Meet...MR.BIG!
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The original post follows, in accordance with the standards established by TNNWC's "Department Of Redundancy Department".
"GISTATING" - A Lingovation is Born - TNNWC's GIST VIDEO SERIES.
GISTATING – A lingovated term used by advocates and clients of GIST VIDEO (refer to http://bit.ly/TheGist) and other time-efficient abbreviators to describe the process of fully communicating the essence or most important components of an idea or concept by a multi-sensorial approach which uses simply spoken narration accompanied by the drawing of a napkin sketch or a series of simple napkin sketches for visual emphasis.
When trying to engage the attention and interest of very busy or impatient persons, gistating is the most efficient means of doing so. For example, when a cash-starved entrepreneur is able to wrangle an appointment out of a self-important, extraordinarily busy cigar-chomping Wall Street decision maker with discretionary authority over several billion dollars of venture funds, and the meeting is set for five minutes before five o’clock in the afternoon at the decision maker’s posh offices in a landmark office building in a major city, the cash-starved party can only hope to capture the interest of his or her host by gistating the concept in less than five minutes.
In the above circumstances, gistating is best achieved by having the audio-visual napkin presentation expertly prepared in advance and loaded into a notebook or other small computer or communications device so that the sweat-soaked entrepreneur (who is probably also suffering from intestinal distress, severe leg cramps, and the partial loss of his or her voice – this causes an out-of-breath wheezing or yodeling effect reminiscent of the hormonal changes accompanying adolescence and is always humiliating to the yodeler while seeming quite funny to the listener -- ) can simply turn the little video screen on the computer or mobile communications device around, press a button, and immediately entertain and engage the decision maker with a wonderful GIST VIDEO (refer again to http://bit.ly/TheGist) napkin and narration presentation.
When MR. BIG rises to put on his suit jacket, he says, offhandedly, "Hey....I like that little gizmo of yours. Nice little show you put on, kid. I'm running late for a "thing" right now, but how 'bout you come by my office so we can talk about a deal -- can you make it, say, next Tuesday at ten sharp?"
Our yodeler jumps out of his Florsheims, and says, "Yes sir! Absolutely! No problem! I'll be there."
MR. BIG responds, "Heck, call me 'C.J.' , kid. Gotta go." He rushes out of the office (displacing a great deal of air) toward the bank of elevators, and our yodeling entrepreneur, who was clever enough to pocket the key to the executive washroom while he was still at the receptionist's office, then runs to the bathroom in order to keep from soiling his best pair of trousers.
What's that? You need to see yet another illustration before you'll click on the hyperlink to GISTVILLE? Alrighty...
And if that doesn't quite satisfy...
Take that.....
And take THAT....
Now wipe that foolish grin off of your face (Hey! Don't use a napkin!) and get to http://bit.ly/WrapUpInANapkin . Tell your friends, colleagues, sparring partners and probation officers to visit that page too. GIST VIDEO --- efficient, powerful, and right to the point.
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I'll admit it. I just love the story. Thank you, Gist Video, for the opportunity to write a ridiculous story at your expense.
- Douglas Castle (who thinks he knows it all) - http://aboutdouglascastle.blogspot.com/
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Tags, Labels, Terms: messaging, efficiency, Gist Video, TNNWC Buzzworks, landing page, napkin diagrams, faster communications, branding, buzzing, getting a captive audience, small business funding, funding for growth, first impressions, right to the point, social media, advertising gurus, power-packed publicity, standing out of the crowd, sensorial engagement, multi-sensory experience, data compression, impact, reputation management, instant credibility, building to a quick crescendo, lingovation, lingovators, promotion, publicity, press, bloggery, light in the night, innovative education, narrative and a napkin, MadMarketingTactics, profit centers, closing sales by opening doors, increasing leads, Customer Experience Practice, Douglas Castle
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