"YOUR LOGO Is Your Entire Company Or Brand, Reduced To An Instantly-Recognizable Symbol. In Fact, Your LOGO is your MOST POWERFUL REPRESENTATIVE."
-- Douglas Castle, from Mad Marketing Tactics
Dear Friends, Colleagues, Eavesdroppers, TNNWC Members and Marketing Mavens:
Your company or its brand is what you wish to promote and sell. Your LOGO, if it is a good one, and if it has been properly exposed, is the fastest sensorial and associative reference to your product. The concept is simple -- your LOGO should meet three requirements for it to be your instant message:
1) It should be unique and readily identifiable;
2) It must be used frequently in association with your company or brand ("recognition pairing").
3) It must be displayed everywhere possible and as frequently as possible.
Remember: Your LOGO is like a tiny virus that instantly invades the conscious and subconscious mind of all who see it. A well-constructed, well-promoted logo is the most powerful and efficient form of messaging that exists. Your LOGO is your symbol.
A logo may cost you an investment of anywhere from $100 to $1,000 -- sound expensive? It isn't. And, it is necessary. It might be the best investment that you'll every make!
Instructions: Re-read. Apply. Observe. Repeat.
Faithfully,
Douglas Castle
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