Buzzicology™ For Entrepreneurs, Growing Businesses, Trend-Setters and Business Leaders

Buzzicology™ For Entrepreneurs, Growing Businesses, Trend-Setters and Business Leaders is Copyright © 2011 jointly by Douglas Castle and TNNWC Group, LLC.

The book captioned above is a work-in-process, and is just about completed as of the date of this post. A brief synopsis (or, if it pleases you, a “sneak preview”) of this long-awaited authoritative and comprehensive text follows. It shall be an indispensible tool to every webmaster, web designer, marketer, publicist, SEO guru, talent manager, fashionista, foodie, advertiser, promoter, brand manager and business person with an interest in hooking, anchoring, laying claim to and retaining the greatest share of any targeted market.

Buzz is an incredible amalgam of art and science – a fusion of imagination and technology. Some have called it… (gasp!)…psychological alchemy.

This work (which will be made available in the form of a downloadable .pdf file on the TNNWC BUZZWORKS™ section of the TNNWC Version 3.0 website dominated by the BuzzBaristas™) will be the guidebook, encyclopedia and field manual for all things relating to buzz, and to things buzzological, including, but not limited to:

· What the components of buzz are…the exponential leveraging of social media, the creative wordsmithing and messaging processes, the behavioral psychology and irresistible viral voodoo that makes it so powerful;

· How buzz is the optimal third-party approach to such noble objectives as: getting a message to your target audience; calling that targeted audience to action (i.e., to come to your site, your blog, your page or your store, and to join, buy or subscribe); building a name brand; bolstering credibility; increasing your search engine prominence and prevalence; and, differentiating yourself completely from your “would-be” competitors;

· The structuring of an ongoing, cascading buzz campaign to achieve one or several specified objectives;

· The brains and the brawn of the buzz process, including some of the secrets of keyword-targeting messaging (to get right at your qualified market), magnetic urls (to get them to come to your landing page, website, blog or parking lot), and tag referencing to ensure ready search visibility and to “surround” your audience;

· Everything else worth knowing about quality buzzmastery, campaign structure, monitoring and measuring results, campaign refinement and “multiple attack” campaigns.

You are probably thinking, “I’d better be on the lookout for that Buzzicology book.”

But you won’t have to – IT will find YOU.

Faithfully,

Douglas Castle

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