It is our resonance with the spirit that drove these exceptional people to success that fascinates us... some of it is simple curiousity, some of it is pure jealousy, some of it voyeurism --- but it doesn't matter. The human interest story behind the breakthrough is what really holds our attention. It's simply the way that we Humans are compelled to think.
- DC
In marketing, messaging, publicity, public relations and promotion, one of your goals is to get your information out to the largest prospective qualified audience. A second goal (aside from grabbing the greatest share of readership), is to make certain that the content is sticky -- this means that it must be contain something of magnetic interest to as many recipients as possible.
Marketing Magnetics: Couple Your Techno- Announcements With HUMAN INTEREST Stories.
Here is a technique which helps you to accomplish both a vast broadening of your prospective audience while engaging their attention, as well:
Don't just talk about a new company or a new technology (and its utility, prospective market impact and unique or differentiating aspects) -- tell a bit about the entrepreneur behind it...Personalize and Humanize it.
*What problem did he or she face that inspired the creation of a solution?
*What obstacles did he or she have to overcome in order to gather emotional, intellectual and financial support for the project?
*What are the new challenges with which our subject intrepid entrepreneur is faced in order to push the project further?
*Who is our entrepreneur as a person -- a Human Being with a story to tell about growing up, idolizing other thinkers, mentors, education, family, ambitions, handicaps, disappointments and sacred victories..
Techno-talk is two-dimensional. But a Human Interest Story is what excites and ignites our readers. Apple is nice, but Steve Jobs is a personality; Microsoft is interesting, but Bill Gates is a mysterious and fascinating character.
These are the positioning, messaging and wordsmithing issues which our experts and advisors at TNNWC New Releases, Public Relations and Publicity are constantly tasked with; it takes a sense of balance to describe a brilliant new technological innovation in the context of an entrepreneurial hero's personal journey. People are interested in, and identify with, other people. Ask Kent Martin, The Divisional Advisor for our TNNWC News Machine, or RD Watkins, the technical mastermind and Commander behind TNNWC's Buzzworks Barristas (our laser-focused social media domination apparatus).
You could ask me, Douglas E Castle...
Two of our wonderful clients were clients I chose to engage with because they were personally fascinating to me:
Mr. Danco Sotirofsky, the dynamic founder and president of WorkFly, Inc. [and co-developer of the WorkFly Workforce] (http://www.workfly.com/) has a brilliant business paradigm that has the potential to stimulate the entire local-area small-business sectors across the entire nation, and to create jobs (real jobs) for any American who would like to work and generate a limitless income (without being on public assistance or investing a penny of hard-earned money).
Mr. DJ Sherman, the CEO of NewVision Mobile, Inc, trading as Mobile Logic, saw a need for executives and entrepreneurs on-the-go to be able to quickly and ergonomically pack their communications gear to travel with them anywhere -- in a case that is intuitively-friendly, handsome and virtually indestructible: an incredibly wonderful and versatile utility.
Both of these gentlemen have brilliant business ideas that speak of their relentless dedication to making theings better for others, as well a substantial profit for their investors and prospective investor-participants. But I chose them to be TNNWC Clients because of the inspired field of energy, genuine integrity and vulnerable Humanity they both exuded.
You'll be hearing a great deal about these gentlemen. They have paradigm-changing technologies; that is true. But they touched the Humanity in me, and that is the difference between a product and a legend.
Tags, Labels, Keywords, Categories And Terms For This Article, published by the author in both Mad Marketing Tactics! and the TNNWC Supplemental RSS Feed And Daily Email Bulletin --- as well as in The National Networker (TNNWC) Weekly Newsletter:
Entrepreneur, Public relations, WorkFly Workforce, Mobile Logic, Danco Sotirofsky, DJ Sherman, Human Interest Stories, Douglas E Castle, TNNWC News Releases, Kent Martin, Marketing Magnetics, stickiness, media traction, legends, merging technology with its creators, passion, individualists, storytelling in PR, the Humans behind the curtain, jobs creation, innovation, inspiration, resonance, Human behavioral psychology, increasing readership, increasing website traffic, branding, buzzing, building a legend, "behind the scenes", TNNWC News Releases, TNNWC Buzzworks, Buzzicology, blogosphere, RD Watkins, writing a press release.
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NOTICE: This article is Copyright © 2011 by author Douglas E Castle with all rights reserved. It may be republished without permission provided that it is published in full, with all hyperlinks and exhibits left intact, and with full attribution given the author. This article does not contain or constitute medical, health, psychological, legal, regulatory, investment, securities, financial, tax, or any other form of professional advice -- the reader acknowledges and accepts this disclaimer. Further, the reader indemnifies and holds harmless both the author and all publications in which this article appears of any damages, claims, loss, responsibility or liability emerging from the reader’s utilization of any information contained herein.
About This Author: Further information regarding this author’s professional experience, expertise and service offerings can be found at ABOUT DOUGLAS E CASTLE
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The author highly recommends that each of his respected readers becomes Pinglerized (a Lingovation™) in order to maximize SEO, search engine ranking, and to exponentially increase both unique visitors and recurring traffic to your website or blog. Leverage this wonderful technology.
The author wishes to thank the following resource providers:
Feedburner, CoolText Graphics, JavaScript Free Code, Zemanta, Google, WordPress, Widgetbox, and Wikipedia
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