GISTATING - A Lingovation is Born - TNNWC's GIST VIDEO SERIES.

Dedicated, with great appreciation, to my former neighbor, Mavis (Yep. Like the tire.), who once said to me, "Ya big moron! Why cantcha tawk normal?"

"GISTATING" - A Lingovation is Born - TNNWC's GIST VIDEO SERIES.


GISTATING – A lingovated term used by advocates and clients of GIST VIDEO (refer to http://bit.ly/TheGist) and other time-efficient abbreviators to describe the process of fully communicating the essence or most important components of an idea or concept by a multi-sensorial approach which uses simply spoken narration accompanied by the drawing of a napkin sketch or a series of simple napkin sketches for visual emphasis.

When trying to engage the attention and interest of very busy or impatient persons, gistating is the most efficient means of doing so. For example, when a cash-starved entrepreneur is able to wrangle an appointment out of a self-important, extraordinarily busy cigar-chomping Wall Street decision maker with discretionary authority over several billion dollars of venture funds, and the meeting is set for five minutes before five o’clock in the afternoon at the decision maker’s posh offices in a landmark office building in a major city, the cash-starved party can only hope to capture the interest of his or her host by gistating the concept in less than five minutes.

In the above circumstances, gistating is best achieved by having the audio-visual napkin presentation expertly prepared in advance and loaded into a notebook or other small computer or communications device so that the sweat-soaked entrepreneur (who is probably also suffering from intestinal distress, severe leg cramps, and the partial loss of his or her voice – this causes an out-of-breath wheezing or yodeling effect reminiscent of the hormonal changes accompanying adolescence and is always humiliating to the yodeler while seeming quite funny to the listener -- ) can simply turn the little video screen on the computer or mobile communications device around, press a button, and immediately entertain and engage the decision maker with a wonderful GIST VIDEO (refer again to http://bit.ly/TheGist) napkin and narration presentation.

What's that? You need to see yet another illustration before you'll click on the hyperlink to GISTVILLE? Alrighty...

And if that doesn't quite satisfy...

Take that.....

And take THAT....

Now wipe that foolish grin off of your face (Hey! Don't use a napkin!) and get to http://bit.ly/WrapUpInANapkin . Tell your friends, colleagues, sparring partners and probation officers to visit that page too. GIST VIDEO --- efficient, powerful, and right to the point.


Douglas Castle (thinks he knows it all) - http://aboutdouglascastle.blogspot.com/

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