Dear Readers:The most valuable real estate in The Information Age can be found at the following locations:
1. The space on your blog posts and articles;
2. The space on your blog pages and websites;
3. The space on your email correspondence, email blasts, press releases and newsletters.
These are two-dimensional places, but with n-dimensional possibilities. You have limited time within which to make an impression, and a limited space within which to do it. Never waste either time or space. Every column inch of space should be either filled with important information, or must be income-generating.
Be cognizant of this when designing your layouts, and when becoming involved in pursuits like advertising, affiliate programs, and referencing.
Faithfully,
Douglas Castle
p.s. How much of your most valuable real estate remains unutilized?
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