Featured TNNW Authors -- Yossi Feigenson and Kensel Tracy

SUBJECT: SELLING WITH INTEGRITY



Author Kensel Tracy recently wrote an article in The National Networker (http://www.thenationalnetworker.com/)  which hit me. Being an honorable fellow, and an ardent networker, he wanted to purchase something to fill a need. The salesperson involved in this situation observed Kensel’s eagerness, and took advantage of him – in fact, this salesperson lied to Kensel. In making a sale, this short-sighted salesperson lost the chance to have a long-term client and a source of referrals. Perhaps worse, he lost a possible friend.


On a broader scale, each time this happens, every salesperson pays a price. Disillusionment makes consumers skeptical, and more resistant.


Please read Kensel’s article at http://twitlik.com/TracyTNNW  , and weigh in with your thoughts and feelings, especially if you’ve been on the consumer side of a manipulative salesperson. How has the prevalence of deceitfulness in business made your job more difficult? What tools and techniques do you employ in order to increase your credibility? Your sharing is greatly appreciated.


You can get a free subscription to The TNNW Newsletter at http://twitlik.com/OK  


Thank you for your feedback. Integrity is becoming an increasingly important issue in the economically-challenged marketplace with which we are all confronted.
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SUBJECT: THE MAGNETISM OF REAL RELATIONSHIPS


Author Yossi Feigenson recently wrote an article in The National Networker (http://www.thenationalnetworker.com/)
 which brought me back to the past. Some of the most valuable off-the-balance-sheet assets which any businessperson or professional had included:

• Longevity


• Reliability


• Personal knowledge of what his/her customers/clients wanted (remember, “The usual, Mr.___”)


• Frequent customer or client contact


• A warmth or familiarity with the customer or client’s personal side, and personal life


• Casual conversational skills


• An investment of time in each customer or client


• Follow-through and ongoing servicing or feedback


• A feeling of responsibility for the customer’s or client’s satisfaction


Please read Yossi’s article at http://twitlik.com/Yossi , and provide your feedback. In this new era of broadcasting to the masses through social media, have we actually become less magnetic? Are we forgetting our need for the magnetism of interpersonal bonding? Are we getting louder but saying less of personal importance to our audience? Are we become too focused on quantity instead of quality? How many times have you heard someone say, “This business is a numbers game?” What is happening to the notion of having your own personal, trusted guru (whether it is a barber or a lawyer) to whom you automatically gravitate when you need something done “just right” and with YOU in mind?


You can get a free subscription to The TNNW Newsletter at http://twitlik.com/OK  


Thank you for your feedback. High-quality personal relationships are disappearing and being replaced with impersonality and anonymity. We are rapidly turning our prospective customers and clients into “targets” instead of “friends”. Your input is encouraged.
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--Douglas Castle
http://aboutDouglasCastle.blogspot.com

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