The Personal Touch Is Still The Ultimate Decider.

THE PERSONAL TOUCH IS  STILL THE ULTIMATE DECIDER

Dear Friends:

I recently sent out out a quick query (a politically questionable alliteration) to a number of friends, colleagues and NSA telephone line tapping professionals (only kidding -- but there was a plain truck with blacked out windows parked down the block from my home which was receiving deliveries of Dunkin' Donuts hourly) about Twitter.

My question was a practical one. I wanted to know if Twitter was a communications medium (two-sided) or merely a broadcast medium (one-sided self-serving advertisements, promotions and the mundane trivialities of everyday life). These last ones are the ones that seem the friendliest, but they're still principally one-sided. They're such late-breaking news stories as "Took Howie fishing on our dingy. He caught his first smelt! Wowie. TTYL."

My suspicion is that Twitter is more of a broadcast medium than a networking tool. I believe that this is true of most social media platforms, although some are far more useful in terms of both content and participating membership than others. As a group, they are a good promotion and introduction apparatus; but when it comes down to actually choosing a person to entrust a business transaction to, the personal attention and the personal touch are the most powerful differentiators and magnets. There is an undeniable physical or psychic chemistry that comes from personalized communications...such as a hand-written letter, a direct telephone call, a dinner meeting, or even a game of darts, that cements a relationship together...that converts a contact to an associate and a tentative 'maybe' to am emphatic, comfortable 'YES!"

Out of the responses which I received, the one that seemed to make the point best was this one, which came from one of my colleagues on Linked In:

From: Marijana Uzelac - Fopma

Date:

January 11, 2010

To:

DOUGLAS CASTLE

Status:

Pending.

Well, I am not the Twitter expert (e.g. I'm not not texting 100 times every single day), but I would say it is broadcast medium. Wherever is limitation in number of words you can say-type per mnessage it is not true networking.

Apart from texting (cell phone or PC) , different social networking platforms - sometimes a voice, a sound, eye-to-eye contact can make an imense difference, positive or negative. Embracing "virtual" social networking platforms is innevitable in nowadays, but should be well balanced with "old fashioned" personal contact, where personality and spirit can be assessed.

Hand written message, well articulated nice writing, on elegant stationary ? Dear Lord,, when it was last time I've got someting like that !! Just a thought. Have a nice evening,
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 Regarding DOUGLAS CASTLE LinkedIn Status: My question: "Is Twitter merely a broadcast medium, or is it true networking medium? A true networking medium is rare. What say ye?" --Douglas Castle

Faithfully,

Douglas Castle

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