Entrepreneurs - Get Their Attention...Or Someone Else Will. | Supplemental RSS Feed, Daily Email, Special Bulletins

The marketplace is extremely competitive, especially amongst small businesses and emerging companies. You need to get 1) attention, and to be 2) remembered. If you fail to accomplish either of these two things, you will be a contributor to the international debt and demoralization of the global psyche. You don't want that, do you?

Getting Attention: Branding, Marketing, Messaging, Buzzing and Increased Viable Sales Leads

Hey!

To get attention, you must do something extraordinary. To be remembered (recalled), it must be something that creates an indelible image in the mind's eye. Marketers and other entrepreneurial pioneers into the chasm of human behavioral psychology, I have stolen (with permission in the form of a parental note with a duly forged signature) a piece of a post which follows from the Braintenance Blog -- a proud star in the TNNWC constellation of blogs and planted it here in MAD MARKETING TACTICS!

If it appears in any other blogs, websites, forums, social media groups, fan pages, bathroom stalls or etched into old oak trees, that means that the concept has "gone viral."
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Dear Braintainers, Brain-Trainers, TNNWC Members, Entrepreneurs, Leaders, and Followers-In-Waiting-For-A-Chance-To-Take-Charge:

The post title, i.e., "Friends, Sociopaths, Liars and THINKING" probably caught your attention. That's what I'd intended. Three things seem to grab people's attention and recall, both in writing and in the spoken word:

1. Unusual combinations of words;

2. Exaggerated (ad absurdum) metaphors and wild examples;

3. Unexpected, socially-inappropriate comments.

Oh yes, the post....

How is this for a fabulous paradox?:

"Friends. I don't have any. Just ask one."

Ponder that.

Happy Easter,

Douglas Castle
TNNWC Group, LLC

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