UPDATE! Bulletin - TNNWC Weekly Newsletter - 09.12.2010 - Internet Marketing Optimization and Trends

Free Membership and Subscription? Click HERE.

Free RSS Newsfeed? Click HERE.
Free Daily Email Supplement? Click HERE.

UPDATE! Bulletin - TNNWC Weekly Newsletter - 09.12.2010

Greetings Colleagues, Members and Friends:

It is rare that you find an individual who is truly an accomplished expert at marketing -- particularly internet marketing. Most coaches and consultants can help you with a very narrow, vertical piece of what you need to do, whether it is PR, News Releases, Social Media Buzz, Branding, SEO, customer relations and retention...the list is long. While each of these things is necessary, you must your business "findable" (searchable), accessible, self-explanatory (with benefits and features right up front, plain, simple and obvious), intuitively-navigable (for visitors and prospective customers to find their way around your site, your space or your store, interactive (where customers can engage you and feel that they are being heard), and different than any other prospective competitors within your space.

You need an expert to scientifically examine your product or service, your prospective customer audience, your presentation (i.e., usually your website or blog), and to optimize the mix of factors that will make it magnetic. This requires an understanding of behavioral psychology, technology, communications and an additional element of artistry, as well as science and metrics. Putting the proper attractants in place requires a thorough review of what your objectives are, the way you are marketing at present, and an actiona list of items to implement in order to improve your profitability. The person undertaking this must be an expert, with time-tested and diverse experience.

TNNWC's Chief Marketing Officer, Joyanne Sloan, is one of those rare individuals who is fully qualified to take you by the hand and bring you to market. Joyanne is not only or CMO, but she also renders her professional services to clients, and sells some of her educational products and assessment tools to businesses wanting to get noticed and get sales.

Here's some information about Joyanne - her resume makes us common folk just a tad jealous...

Joyanne Sloan, Chief Marketing Officer

Joyanne Sloan, as TNNWC™ Group’s Chief Marketing Officer, has more than 20 years of expertise in strategic marketing, branding, consumer psychology and metrics, corporate communications and business development across multiple media platforms.

Ms. Sloan brings a broad range of life experience and formal training to her role as Chief Marketing Officer, applying her enthusiasm, creativity and clarity to corporate growth through better corporate positioning and messaging. Ms. Sloan strikes an important balance between hi-tech and hi-touch marketing solutions that are critical to success.

Ms. Sloan’s responsibilities include but are not limited to: Developing and implementing branding, positioning and marketing strategies for TNNWC™ Group, as well as for each of TNNWC™ Group’s products and services through a customer-centric philosophy; initiating increased client interaction, satisfaction and retention; leveraging social media platforms and technologies to optimize market recognition and access; conducting market research and testing of campaign effectiveness for both TNNWC™ and its clients, and to interface with outside advertisers and media vendors.

Ms. Sloan also has developed programs to help TNNWC™ Group Member Companies market their products and services. As a life-long entrepreneur and Certified Coach, she recognizes the difficulties facing TNNWC™ Group’s Members, many of which are entrepreneurial and emerging companies facing such challenges as limited access to resources, competition, isolation, technical barriers and the stresses of having to "do it all" while operating in a continuous state of crisis management. As a result, she created a proprietary marketing program that is available to our Members called the 'Power Over Profits Academy' (http://www.poweroverprofits.com/) which takes a participating Member company’s management and marketing team through an intensive and highly-focused eight week process of creating a marketing system customized to their unique business and goals.

In 1991, Ms. Sloan founded Ad Grafix, a firm specializing in turn-key marketing solutions for a progressive, multi-billion dollar network of independent office products dealers. Their full spectrum of services covered all marketing genres from print media to e-commerce solutions for Business-to-Business and Business-to-Consumer channels in support of business owners achieving and exceeding their sales objectives.

Ms. Sloan received her B.F.A. degree from the University of California, Irvine. She studied under Chuck Pettis of Brand.com who has done branding work for Microsoft and Hewlett Packard, among others. Ms. Sloan often speaks and provides training addressing marketing strategies and best practices. She has been awarded the designation of "Expert Author" status from EzineArticles.com for the exceptional quality her written contributions.
---------------

You would be well-advised to get in contact with Joyanne. The biggest error most of us are inclined to make is that we tend to be very subjective (that's Human Nature) and we design our products, promotions and materials to suit ourselves, and not necessarily our marketplace. We get too emotionally involved.

Joyanne offers experience, expertise and objectivity. She can get you to the top of Google and the other principal search engines, and can help you stay there.

Joyanne's Featured TNNWC Column: Internet Marketing: The Science of Success with Joyanne Sloan.

Quick Bio and Contact for Joyanne Sloan:

Joyanne Sloan is a strategic marketing expert sharing insights on effective Internet marketing for low-tech entrepreneurs. Her articles and information products provide practical, plain-English marketing solutions that get real results. For private consulting, you may reach her at 206.388.3882 or by e-mail at synergyseattle@gmail.com .

And remember...we told you so...

Read more about Joyanne in  TNNWC Group™ - Community - Executive Team by www.thenationalnetworker.com

With Our Very Best Wishes (and Actionable Plans!),

Adam J. Kovitz and Douglas Castle

TNNWC Group, LLC

---

Capital, Traffic Building, International Customers and unique SERVICES.
The National Networker Publications™ produced by TNNWC Group, LLC
“Empowering Emerging Enterprises”

Navigating and Mastering The World Wide Web - From 2010 Forward

NAVIGATING AND MASTERING THE WORLD WIDE WEB - FROM 2010 FORWARD:

*Crucial Facts About International And Multilingual Search Engine Usage and SEO.

Dear Friends and Colleagues:

Through my work with The Internationalist Page, The Global Futurist and The National Networker Companies, and through my numerous conversations with professional businesspersons conducting business internationally, transnationally and multinationally, one of the greatest challenges facing all of us in the expansion of business across all borders and barriers is the issue of having our respective organizations' internet presence (its website or blog) search engine optimized multilingually and internationally. We have to appear prominently in their search engine results from wherever they happen to be located when they are conducting a search, and in their local language as well as in English. 

As an increasing portion of our markets may, in fact, be anticipated to be situated in other countries, this issue of international and multilingual SEO will become increasingly important -- and it is highly likely that many of our webmasters, IT pros, designers and media consultants may either be 1) unaware of this potentially lost share of the global market [where our respective companies don't even appear in their search results!],  or 2) incapable of crafting a solution to expand and extend our presence outside of our respective home or host countries to be certain that we are seen everywhere and anywhere a prospective customer or client may be conducting a search.

TNNW BUZZWORKS, one of the Service Providers under the TNNWC Suite Of Services Banner has now incorporated a number of programs which can be added to (i.e., seamlessly integrated with) your media planning, marketing mix, punlicity and branding campaigns in order to seize this neglected but potentially lucrative portion of the global marketplace for your substantial benefit. It is surprisingly very inexpensive and quick to put into place.

Following is a quiz (with answers readily available, of course) to test your knowledge of the current state of international and multilingual search trends, typical search engine results (for better or for worse), and genuine global SEO.

Enjoy the quiz. The answers to some of the questions might seem surprising to you, but the information gleaned will be of enormous benefit to your strategic planning. You'll need to apply it in order to stay several steps ahead of your present and potential competition.

Faithfully,

Douglas Castle  (http://aboutDouglasCastle.blogspot.com)

Vice-Chairman

The National Networker Companies

p.s. You can (and should!) become a Member of TNNWC's Global Interworked Cooperative Business Community (GICBC) and receive our publications at no charge by clicking on http://bit.ly/JoinTNNWC. Members are automatically granted access to our Suite of Services for empowering emerging enterprises.

-------------------------------

Click on this link for a download of the quiz: http://www.mediafire.com/?endi0gwnmer

-------------------------------

 

The National Networker Companies™

“Empowering Emerging Enterprises”

Membership in TNNWC’s Global Interactive Cooperative Business Community is free of charge and entitles you to receive both The National Networker Newsletter and The BLUE TUESDAY Report, as well as access to our unparalleled Suite of Business Services.

Join Us! Simply click on http://bit.ly/JoinTNNWC  

Visit our website at http://www.TheNationalNetworker.com

EXPERIMENTAL POSTING

THIS IS AN EXPERIMENTAL POSTING.

Fear thee not, oh noble networking colleagues! No need to be concerned at all. This is not the actual TNNW Bulletin, which will be released through the usual channels. This particular post is just a test of certain of our technological and syndication capabilities in conjunction with the all-powerful Google and Feedburner, which latter organization Google (naturally) owns.

Perhaps we could impose upon you to do us a favor: For this post: click on the links, test the buttons, check the sound quality of the download, and pick us up a pizza (okay, okay...only kidding about the pizza...).

Then, at the bottom of this post, click on the buttons, submit this url to Google and Yahoo!, and re-tweet this article, if you wouldn't mind. If anything seems off, would you please be kind enough to let us know? You can reach me (Douglas Castle) directly by leaving a comment right under this post (there are two links below the post for that).

If you would like to follow me on Twitter, just go to http://twitter.com/douglascastle

On a most serious note, your feedback is extremely important. As TNNW is growing rather rapidly, we will need to upgrade sytems and make programming changes from time to time. Your participation is truly appreciated.

-- Douglas Castle

Major Developments, Forward Motion, Events and Actionable Items: TNNW - We ARE Networking

May 10th, 2009

Bulletin # 15

PUTTING THE BULLET BACK INTO BULLETIN

*We are a unique organization that offers our Subscribers and Members: 1) fabulous information, insight and intelligence in our Newsletter and through our continuous RSS and Email Feeds, 2) an unparalleled suite of services and products for making you personally and professionally successful, and 3) an actual interpersonal community where Human Beings work together in cooperation and synergy to achieve exponential returns.

THE NATIONAL NETWORKER is more than talk about networking and media -- we are about connections, team-bulding, personal introductions, constructive interactivity and RELATIONSHIPS.
---

1. ALL-NEW BUTTONS AND APPLICATIONS (FULLY-FEATURED AND COLORFUL) FOR YOU TO PLAY WITH: Part Deux

If you look at the bottom of any of our articles, you will notice a whole set of new applications to save, bookmark re-publish, broadcast, email, comment about, rate, follow, subscribe to or promote any of our authors, any of their articles, or the whole Newsletter. Look for the buttons and use them. Promote TNNW, our authors, or yourself.

Widget Selection Button: Opens up a gallery of widgets for you to use on your blogs, websites, newsletter and homepages.

Buzzworks Self-Promo: Opens up to our brand new self-promotion buzz page. Click on it, land on the special page, and tell us if you've talked TNNW or its authors or services up (in any medium). We will buzz you back (across a veritable plethora of media) in a giant way. You promote us, we promote you. Networking is a mutual proposition.

Submit Article to Google: Click on this button to submit the url of your favorite articles (as many times as you would like), or of the whole blog or website address to Google. This is very, very helpful SEO (Search Engine Optimization). Google is the most potent and well-regarded engine. They like us already -- help them to fall in love with us, and with each of our authors.

TNNW Member Services: This button opens up to a page which describes and contains links to all of our services for Members.

Re-Tweet This Article (not shown): You can automatically re-tweet the entire content of any article by merely pressing this button. This greatly helps cultivate the buzz and branding for your favorite authors. Let's help them get word out to the broadest and biggest possible market. This gadget does it all for you with one click.





Re-Tweet This ArticleEmail this • Sphere: Related Content • Save to del.icio.us • Add to del.icio.us • Digg This! • Discuss on Newsvine • Stumble It! • Add to Mixx! • Email the author • 2 Comments • Technorati Links • Share on Facebook • outside.in: geotag this story

2. JASON JACOBSOHN: Networking Insight Newsletter

We all send a special thanks out to Jason Jacobsohn, the producer of the Networking Insight Blog and Newsletter (http://www.networkinginsight.com/), both of which are excellent networking intelligence and strategy sources. You might want to visit Jason's site and subscribe. He's a gifted writer offering excellent insights.

In addition, he is co-producing and promoting an E-Factor event, scheduled for June 4th, which you should learn more about. More Information/RSVP: http://www.efactor.com/p/events/id=81.

As always, Jason...we thank you for our mutually-supportive relationship.

3. SITES TO SEE -- NOW: Part Deux

There are several super sites (in the vast web of THE NATIONAL NETWORKER) which you should definitely look at and favoritize. We'll admit...we are still under construction, and are making constant improvements to the navigation "friendliness" of all of our sites -- and yes, we have a truckload of them -- more than 22 of 'em and growing. The trick is going to be centralizing the navigation right on the website. This should be in place very soon -- we are internally beta testing right now. We're just like Microsoft, except we do our beta-testing prior to releasing our product to the public.

For a complete sitemap and index of all of our sites, simply click on http://tnnwindex.blogspot.com/, and FAVORITIZE. {yes, yes...it sounds like a window cleaner} Keep this handy - when you're on any page, look for the INDEX TO TNNW SITES button to return to the Index at any time.

Visit http://tnnw10.blogspot.com/, and FAVORITIZE. We have UPDATED our listing of advertisers, affiliates and services. There are some deep promotional discounts and other advantages exclusively for TNNW subscribers. Look for ChapterTracker, Andy Lopata's 2 CD set, and, of course for Douglas Castle's exciting new ad for THE CASTLE CONSULTANCY. If you are curious as to what I do -- I work very closely with young, growing enterprises on strategic planning and development. I am relentless, determined and demanding; on the bright side, I have good table manners. Visit DOUGLAS CASTLE PUSHES PEOPLE TOO HARD, for more details.

4. FACT: HOW YOU DEAL WITH FEAR WILL MAKE YOU EITHER A LOSER OR A WINNER

The primary motivating force in most people's lives is FEAR. People respond more to fear than to opportunity. Fear holds us back, inhibits us, makes us indecisive, attracts negative energies (misery loves company), and keeps us from reaching our potential, both personally and in business.

Question: Are you going to saddle up and ride the shark... or be eaten by it?

TNNW Featured Columnist, noted consultant and speaker Christine West is hosting a fabulous five-part webinar series called How To Master The Fear In Challenging Economic Times. The series begins on June 9th. Registration materials will be sent out during the next several days -- you will need to register early. How you deal with fear can transform every aspect of your life.

To hear a sample voice clip of Christine West, simply click on: http://www.thebusinessmd.net/downloads/TheBusinessMD-Interview-Business-Corner-09.mp3.

5. REMINDER

You're missing out. To get the full benefit of THE NATIONAL NETWORKER and all that we have to offer, you MUST subscribe to either the RSS FEED or the EMAIL feed. Please do it now in order to keep your free subscription! Click on:

or on

It's really quite simple. If you actually do it, you'll find out that this is indeed true. By the way, the email feed, which contains all of the content of the RSS Feed as well, is the more popular of the two by a significant margin.

6. AN OBSERVATION

* NETWORKING IS A TOOL TO CREATE RELATIONSHIPS, AND NOT AN END IN ITSELF. BUSINESS HAPPENS BECAUSE OF RELATIONSHIPS. BOTTOM LINE...IT ALWAYS COMES DOWN TO THE PERSONAL INTERACTION BETWEEN TWO PEOPLE.

7. TWITTER US!

You are cordially invited to follow TNNW (and we will follow you back) on Twitter at http://twitter.com/TNNW_BUZZWORKS .

Enjoy the articles, and enjoy all of our TNNW sites. We have so much to offer each other. Let's put it to work for everyone's benefit.

Yours,

Adam J. Kovitz and Douglas Castle

THE NATIONAL NETWORKER (TNNW):
PRESS OUR BUTTONS & CLICK OUR LINKS...

TNNW WEEKLY NEWSLETTER - MOST RECENT ARTICLES






TNNW DAILY FEED - MOST RECENT POSTS & NOTICES












INFORMATION. INTELLIGENCE. TOOLS YOU NEED. TOOLS THAT WORK.



*******

abuse alzheimer's disease atrocities authority...braintenance cognitive growth confrontation corruption courage cowardice decisionmaking desperation douglas castle free will freedom hatred Holocaust human nature iep injustice intelligence irrelevance life links mental exercise power racism senile dementia stimulation the national networker tnnw
TNNW, THE NATIONAL NETWORKER, BUSINESS NETWORKING, SOCIAL NETWORKING, BLOGGING, PUBLISHING, RELATIONSHIP CAPITAL, ADVERTISING, MARKETING, PROMOTION, PUBLICITY, PUBLIC RELATIONS, BLOGGERS, WIDGETS, BLIDGETS, BUSINESS DEVELOPMENT, SALES, SEO, IMAGE-BUIDING, REPUTATION, CROSS-SELLING, SALESMANSHIP, VENTURE CAPITAL, BANKING, INVESTORS, ANGELS, SPONSORS, MANAGEMENT, ENTREPRENEURS, ENTREPRENEURSHIP, NEW ENTERPRISES, START-UP BUSINESSES, POLITICAL ACTION COMMITTEES, NOT-FOR-PROFITS, ACTIVISM, BUSINESS PLANS, BUSINESS PRACTICES, BUSINESS TRENDS, BUSINESS SECRETS, ADAM J. KOVITZ, DOUGLAS CASTLE, PUBLISHING, PRESS RELEASES, GOOGLE, YAHOO, MSN, AOL, AP, REUTERS, MEDIA, MULTIMEDIA, WEBSITE DESIGN, MARKETING CAMPAIGNS, FUNDRAISING, SELLING, CONTRACTS, CAPITALIZATION, JOINT VENTURES, LEVERAGE, PARTNERS, HUMANITAS MAXIMUS, COVERT OPERATIONS, SUBLIMINAL PROGRAMMING, CONDITIONING. PARTNERING, KEYWORDS, ADWORDS, RSS, BUSINESS NEWS, BUILDING ORGANIZATIONS, BUILDING TEAMS, GROWING, FACEBOOK, DIGG, LINKED IN, GROUPLY, NEWSVINE, BUZZ, COMMUNICATIONS, TECHNOLOGY, POLITICS, FUTURISM, TRENDS, ALLIANCES, ACQUIRING ASSETS, BUILDING WEALTH, LEVERAGE, MEMBERSHIPS, SPONSORSHIPS, TOOLS, TECHNIQUES, EXPOSURE, FAME, POSITIONING, POSTURING, VERTICAL, DEMOGRAPHICS, MARKET ANALYSIS, METRICS, RESULTS, FINANCIAL NEWS, PUBLIC SPEAKING, SPEAKERS BUREAUS, CONSULTING, RECESSION-PROOF, CREATING FINANCIAL SECURITY, MONETIZATION, MONETIZING, SELF-GROWTH, SOCIALIZING, ACQUIANTANCES, MAINTAINING RELATIONSHIPS, MIXX, ISTAND, BUSINESS SURVIVAL, TIPPING POINT, DIGG, FACEBOOK, DECISIONMAKING, STRATEGIC PLANNING, TAKING COMMAND, RAISING CAPITAL, RAISING AWARENESS, ECOMMERCE, E-COMMERCE, INTERNET-BASED BUSINESS, CYBERSPACE, INTERNATIONALISM, GLOBALISM, SYNERGY, ONLINE COMMUNITIES, ONLINE GROUPS, GADGETS, OPERATIONS MANAGEMENT, NEWSLETTER, ISTAND. INTELLIGENCE, CONNECTING,TEAM-BUILDING, THE GLOBAL FUTURIST, THE INTERNATIONALIST PAGE, SERVICES FOR SMALL BUSINESS, COOPERATIVE ADVERTISING AND MARKETING, INTERNAL ENERGY PLUS, SELF-GROWTH, PROSPECTING, PROFITABILITY, POWER,Miasma: Grouply, Yahoo, Google, command, leadership, decsionmaking, The National Networker, Internal Energy Plus, Humanitas Maximus, The Internal Energy Plus Forum, control, public service, inspiration, survival, uniting, dividing, conquest, growth, personal growth, self-improvement, personal development, networking, Mixx, Zimbio, Digg, Delicious, Magnolia, Technorati, Associated Press, LA Times, Fox News, Reuters, alpha, education, leadership crisis, personal power, humanitarianism, The Global Futurist, The Internationalist Page, Braintenance, blogs, bloggers, news, news releases, Douglas castle, intelligence, cognitive enhancement, advice, help, psychology, focus, technology, seduction, manipulation, debate, education, hypnosis, NLP, RET, articles, Linked In, Microsoft, SEO, fitness, longevity, creativity, meditation, media, YouTube, organizational engineering, winning, success, telepathy, trends, predictions, commentary, blogosphere, relationships, children, fitness, independence, mind, brain, thought, entrainment, Facebook, Naymz, downloads, CDs, tapes, instruction, competition, martial arts, politics, management, widget, blidget, social networking, nanotechnology, weight-loss, humor, alternative energy, philanthropy, not-for-profit organizations, volunteering, interrogation, trade, commerce, personal dynamics, personal coaching, leadership training, mind-body connection, nootropics, longevity, social groups, business groups, marketing, ecommerce, Feedburner, RSS, newsletters, writers, co-operative advertising, leverage, survivalism, viral marketing, public relations, advertising, promotion, image-development, videos, gaming, AI, social awareness, pursuasion, theology, logic, alliances, reputation, ratings, polls, standing, positioning, self-help, metrics, design, interactivity, campaign, Wikis, chat rooms, interactive forums, mentoring, modeling, mind expansion, brainwaves, motivation, current events, press releases, keywords, adwords, economics, geopolitical economics, conflict resolution, activism, achievement, subconscious, collective mind, The National Networker, Adam J. Kovitz, team-building, group effort, organizing groups, volunteering, Relationship Capital, Douglas Castle, FaceBook, MySpace, social networking, business development, self-help, accelerating learning technologies, wealth-building strategies, attaining goals, self-discovery, health, fitness, stree-reduction, anxiety-reduction, happiness, entrainment, IQ, psychology, philosophy, kinesiology, physiology, visceral learning, synchronicity, intuition, instinct, self-defense, conflict resolution, intellectual growth, the science of mind, telepathy, body language, The Internationalist Page, The Global Futurist, SEO, martial arts, Joseph Droual, Cinda Hocking, Lola Kern, Barbara Marynowski, Thomas Kern, Colleen Donahue Douglas Castle IEP, internationalism, survivalism, futurism, entrepreneurialism, CDs, DVDs, books, training tapes, self-mastery, self-growth, mind-body connection, visceral learning, cellular learning, vibrational medicine, health, brain-teasers, puzzles, intellectual stimulation, speed-reading, memory improvement, stress-reduction, empowerment,Grouply, Yahoo, Google, MSN, command, control, leadership, decisionmaking, The National Networker, Internal Energy Plus, Humanitas Maximus, The Internal Energy Plus Forum, control, public service, inspiration, survival, uniting, dividing, conquest, growth, personal growth, self-improvement, personal development, networking, Mixx, Zimbio, Digg, Delicious, Technorati, Associated Press, LA Times, Fox News, Reuters, alpha, beta, theta, education, leadership crisis, personal power, humanitarianism, The Global Futurist, The Internationalist Page, Braintenance, Current Events, blogs, bloggers, news, news releases, Douglas Castle, intelligence, cognitive enhancement, advice, help, psychology, focus, technology, seduction, manipulation, debate, education, hypnosis, NLP, RET, articles, Linked In, Microsoft, SEO, fitness, longevity, creativity, meditation, media, YouTube, organizational engineering, winning, success, telepathy, trends, predictions, commentary, blogosphere, relationships, torture, victory, health, fitness, independence, mind, brain, thought, entrainment, Facebook, Naymz, downloads, CDs, tapes, instruction, competition, martial arts, politics, management, widget, blidget, social networking, nanotechnology, fitness, social Darwinism, humor, alternative energy, philanthropy, not-for-profit organizations, volunteering, interrogation, trade, commerce, personal dynamics, personal coaching, networking, leadership training, mind-body connection, nootropics, longevity, social groups, business groups, marketing, ecommerce, Feedburner, RSS, newsletters, writers, co-operative advertising, leverage, survivalism, viral marketing, public relations, advertising, promotion, image-development, videos, gaming, AI, social awareness, persuasion, theology, logic, alliances, reputation, ratings, polls, standing, positioning, self-help, metrics, design, interactivity, campaign, Wikis, chat rooms, interactive forums, mentoring, modeling, mind expansion, brainwaves, motivation, current events, press releases, keywords, adwords, economics, Wikipedia, Widgetbox, geopolitical economics, conflict resolution, activism, achievement, subconscious, collective mind, webinars, business services, self-growth, control, winning, fail-safe strategies, combat, strength, Internal Energy Plus, self-defense, winning strategies and tactics, improvisation, anti-terrorism, courage, victory, fear, psychological programming,globalism, CFR, NGO, UN, WTO, IMF, central bank, outsourcing, offshoring, capital markets, import, export, international trade, strategic alliances, e-commerce, entrepreneurship, social networking, banking, finance, trade, ventures, business, securities, stock exchanges, indexes, futurism, trends, citizen ambassadorship, enterprise, capitalism, international politics, commodities, prime rate, LIBOR, foreign currencies, foreign exchange, blogs, blogging, bloggers, aol, google, yahoo, msn, AP, news, media alerts, world government, world governments, international affairs, treaties, tariffs, trade restrictions, marketing, advertising, business development, arbitrage, obtaining capital, promotion, publicity, EU, NATO, military affairs, government regulation, trade restrictions, liquidity crisis, business opportunities, web-based businesses, communication, communications, technology, intelligence, embassies, consulates, business resources, Douglas Castle,The Internationalist Page, The Global Futurist, international politics, elections, time management, cyberspace, AI, energy, industry, productivity, Mixx, Digg, Technorati, Sphere, Facebook, YouTube, MySpace, LinkedIn, advertising, economics, strategy, management, cooperation, widgets, blidgets, links, incoterms, CCH, UCC, freight forwarding, custom house brokers, diversity, employment, culture, micro-loans, technological convergence, trends, financial planning, FOREX, futures, stock index, inflation, recession, sub-contracting, Department of Commerce, the next generation, amnesty, humanitarianism, foreign aid, philanthropy, charity, cooperation, peaceful cooexistence, a world without walls,globalism, CFR, NGO, UN, WTO, IMF, central bank, outsourcing, offshoring, capital markets, import, export, international trade, strategic alliances, e-commerce, entrepreneurship, social networking, banking, finance, trade, ventures, business, securities, stock exchanges, indexes, futurism, trends, citizen ambassadorship, enterprise, capitalism, international politics, commodities, prime rate, LIBOR, foreign currencies, foreign exchange, blogs, blogging, bloggers, aol, google, yahoo, msn, AP, news, media alerts, world government, world governments, international affairs, treaties, tariffs, trade restrictions, marketing, advertising, business development, arbitrage, obtaining capital, promotion, publicity, EU, NATO, military affairs, government regulation, trade restrictions, liquidity crisis, business opportunities, web-based businesses, communication, communications, technology, intelligence, embassies, consulates, business resources, Douglas Castle,The Internationalist Page, The Global Futurist, international politics, elections, time management, cyberspace, AI, energy, industry, productivity, Mixx, Digg, Technorati, Sphere, Facebook, YouTube, MySpace, LinkedIn, advertising, economics, strategy, management, cooperation, widgets, blidgets, links, incoterms, CCH, UCC, freight forwarding, custom house brokers, diversity, employment, culture, micro-loans, technological convergence, trends, financial planning, FOREX, futures, stock index, inflation, recession, sub-contracting, Department of Commerce, the next generation, amnesty, humanitarianism, foreign aid, philanthropy, charity, cooperation, peaceful cooexistence, a world without walls,Grouply, Yahoo, Google, McCain, Obama, command,control, leadership, decsionmaking, The National Networker, Internal Energy Plus, Humanitas Maximus, The Internal Energy Plus Forum, control, public service, inspiration, survival, uniting, dividing, conquest, growth, personal growth, self-improvement, personal development, networking, Mixx, Zimbio, Digg, Technorati, Associated Press, LA Times, Fox News, Reuters, alpha, education, leadership crisis, personal power. humanitarianism, The Global Futurist, The Internationalist Page, Braintenance, CIOF On Current Events, blogs, bloggers, news, news releases, Douglas castle, intelligence, cognitive enhancement, advice, help, psychology, focus, technology, seduction, manipulation, debate, education, hypnosis, NLP, RET, articles, Linked In, Microsoft, SEO, fitness, longevity, creativity, meditation, media, YouTube, organizational engineering, winning, success, telepathy, trends, predictions, commentary, blogosphere, relationships, children, fitness, independence, mind, brain, thought, entrainment, Facebook, Naymz, downloads, CDs, tapes, instruction, competition, martial arts, politics, management, widget, blidget, social networking, nanotechnology, weight-loss, humor, alternative energy, philanthropy, not-for-profit organizations, volunteering, interrogation, trade, commerce, personal dynamics, personal coaching, leadership training, mind-body connection, nootropics, longevity, social groups, business groups, marketing, ecommerce, Feedburner, RSS, newsletters, writers, co-operative advertising, leverage, survivalism, viral marketing, public relations, advertising, promotion, image-development, videos, gaming, AI, social awareness, pursuasion, theology, logic, alliances, reputation, ratings, polls, standing, positioning, self-help, metrics, design, interactivity, campaign, Wikis, chat rooms, interactive forums, mentoring, modeling, mind expansion, brainwaves, motivation, current events, press releases, keywords, adwords, economics, geopolitical economics, conflict resolution, activism, achievement, subconscious, collective mind, self-defense, martialk arts, crisis management, team-building, conflict resolution, building vocabulary, self-growth, instinct, intuition, health, wellness, self-mastery, dim mak, Magnolia, Delicious, news alerts, personal coaching, mentoring, stress-reduction, accomplishment, success, wealth-building, rapid learning systems, educational technologies, weight loss, bodybuilding, nutrition, personal power, networking, relationship-building, humor, internationalism, futurism, Humanitas Maximus, Widgetbox, search engine rankings, visceral learning, genetic memory, winning, victory, business development, strategic planning, wealth-building, Sphere, blogosphere,globalism, CFR, NGO, UN, WTO, IMF, central bank, outsourcing, offshoring, capital markets, import, export, international trade, strategic alliances, e-commerce, entrepreneurship, social networking, banking, finance, trade, ventures, business, securities, stock exchanges, indexes, futurism, trends, citizen ambassadorship, enterprise, capitalism, international politics, commodities, prime rate, LIBOR, foreign currencies, foreign exchange, blogs, blogging, bloggers, aol, google, yahoo, msn, AP, news, media alerts, world government, world governments, international affairs, treaties, tariffs, trade restrictions, marketing, advertising, business development, arbitrage, obtaining capital, promotion, publicity, EU, NATO, military affairs, government regulation, trade restrictions, liquidity crisis, business opportunities, web-based businesses, communication, communications, technology, intelligence, embassies, consulates, business resources, Douglas Castle,The Internationalist Page, The Global Futurist, international politics, elections, time management, cyberspace, AI, energy, industry, productivity, Mixx, Digg, Technorati, Sphere, Facebook, YouTube, MySpace, LinkedIn, advertising, economics, strategy, management, cooperation, widgets, blidgets, links, incoterms, CCH, UCC, freight forwarding, custom house brokers, diversity, employment, culture, micro-loans, technological convergence, trends, financial planning, FOREX, futures, stock index, inflation, recession, sub-contracting, Department of Commerce, CIOF, the next generation, amnesty, humanitarianism, foreign aid, philanthropy, charity, LinkedIn, singularity, transportation, IT, intelligence, complexity theory, energy sources, shortages, climatic change, pop-culture, survivalism, mergers and acquisitions,telepathy,telekinesis, chackras,Grouply, Yahoo, Google, McCain, Obama, command, leadership, decsionmaking, The National Networker, Internal Energy Plus, Humanitas Maximus, The Internal Energy Plus Forum, control, public service, fitness, appearances, inspiration, survival, uniting, dividing, conquest, growth, personal growth, self-improvement, personal development, networking, Mixx, Zimbio, Digg, Technorati, Associated Press, LA Times, Fox News, Reuters, alpha, education, leadership crisis, personal power, humanitarianism, The Global Futurist, The Internationalist Page, Braintenance, blogs, bloggers, widgetbox, news, news releases, Douglas Castle, intelligence, cognitive enhancement, advice, help, psychology, focus, technology, seduction, manipulation, debate, education, hypnosis, NLP, RET, articles, Linked In, Microsoft, SEO, fitness, longevity, creativity, meditation, media, YouTube, organizational engineering, winning, success, telepathy, trends, predictions, commentary, blogosphere, relationships, physiology, exohormones, independence, mind, brain, thought, entrainment, Facebook, Naymz, downloads, CDs, tapes, instruction, competition, martial arts, politics, management, widget, blidget, social networking, nanotechnology, weight-loss, humor, alternative energy, philanthropy, not-for-profit organizations, volunteering, interrogation, trade, commerce, personal dynamics, personal coaching, leadership training, mind-body connection, nootropics, longevity, social groups, business groups, marketing, ecommerce, Feedburner, RSS, newsletters, writers, co-operative advertising, leverage, survivalism, viral marketing, public relations, advertising, promotion, image-development, videos, gaming, AI, social awareness, persuasion, theology, logic, alliances, reputation, ratings, polls, standing, positioning, self-help, metrics, design, interactivity, campaign, Wikis, chat rooms, webinars, education interactive forums, mentoring, modeling, mind expansion, brainwaves, motivation, current events, press releases, keywords, adwords, economics, Taking Command, longevity, geopolitical economics, conflict resolution, activism, achievement, activity, body language, music, art, rhyme, rhythm, cadence, conversation, subconscious, superconscious, collective mind, stereotypes, first impressions, poetry, inspiration, widgets, blidgets, love, attachment, interaction, Wikipedia, interpersonal skills, secret societies, algorithyms, fibonaccie, fractals, puzzles, cognitive dissonance,brainwashing, torture, interrogation, leadership, management, self-mastery, control, domination, personal power, persuasion, convincing, psychology, hypnosis, NLP, mass hypnosis, subliminal messaging, polygraph, espionage, hypnosis, interviewing, psychological operations, psychological warfare, psychological tactics, the Art Of War, martial arts, controlling others, mind control, law enforcement, disinformation, sensory deprivation, private investigation, self-discipline, managing employees, running groups, running organizations, communications, codes, sanity, propaganda, crowd control, sensory deprivation, divide and conquer, building confidence, CIA, FBI, DIA, NSA, police tactics, mind control, self-preservation, achieving financial and social success, cults, recruitment, conversion, charisma factors, holding meetings, public speaking, sabotage, terror, de-humanization, apin threshold, establishing rapport, threshold of pain, use of threats, dealing with uncertainty, military intelligence, Information gathering, spying, industrial espionage, sabotage, psychological manipulation, counterintelligence, surveillance, subliminal messaging, motivation, command, obedience, rapid decisionmaking, delegation, negotiation, post-hypnotic commands, speech patterns, compulsion, unifying people, self-actualization, personal power, suspicions, truth serums,de-programming, de-compensation, emotional extortion, authority, power personality, sociopathy, empathy, Command Therapy,

EXCELLENT BUSINESS TIPS FROM THE TECHNOLOGY TRANSFER NEWSLETTER

Dear Readers:

Some interesting information follows, coutesy of the Technology Transfer Newsletter. It is certainly worth looking at. It follows for your education and enjoyment. Incidently, the acronym "TTO" stands for a Technology Transfer Organization. Regardless, the news that follows is applicable to all businesses.

####

Do you know what VCs are really looking for? Financing is the mother’s milk of commercialization, and IP marketers know that venture capital firms can be a valuable source of funds. But in order to successfully target this important audience, you need to know exactly what they’re looking for. At a recent Northwest Entrepreneur Network breakfast meeting, managing director Lucinda Stewart of OVP Venture Partners shared her thoughts on how to successfully engage venture capitalists. Here are some of her “insider” tips on what VC execs are really thinking when asked to back a technology:

How big is this market? VCs want a big opportunity so they’re looking for big markets. In addition to market size, they will be assessing how open the market is. A deal becomes very exciting when it’s part of a big, open market with no entrenched leader.

Who knows this person? If you don’t know anyone at the VC, then leverage a back-door contact who can recommend you. Lawyers are a great source, as is anyone else the VC knows and respects, such as a local business exec or successful entrepreneur. When these sources are leveraged, a meeting is more likely. Without smart networking, you are forced to send e-mails or make cold calls, which are usually dead on arrival.

Is this an out-of-the-box idea? VCs know that an upside in well-worn product categories isn’t usually there. That’s why they get excited by business ideas that demonstrate break-out thinking, or doing things in a completely new way.

Can they prove it? An innovative idea is made much more interesting to VCs if you show a pathway to validation. Unfortunately this often presents a chicken-egg scenario. Without market validation, a great advisory board should be assembled to reinforce concept validation. These individuals should be well-known industry veterans who can speak to VCs about why the idea has merit.

How deep is the management team? A common weakness is a start-up that's led by a technology founder without a partner. VCs want biodiversity and sales DNA on the team. If you can’t recruit partners without funding, find people who will confirm that they will come on board once funding is available. Expect the VC to contact these people.

Are the leaders experienced? VCs want a smart, focused entrepreneur who can bridge the big idea with the right background, and has a logical execution plan. This demonstrates knowledge and experience and establishes confidence with the VC. If you’re not a serial entrepreneur, the bar will be much higher.

Do you know what your ‘corporate personality’ is? Whether you’re marketing for a TTO or a start-up, your organization must have a corporate personality -- which plays an important role in how your brand is perceived, according to Elayna Fernandez, head of the Southwest Florida marketing consulting firm, Design 2 Impress. Creating a personality “is where you really put into words why you do what you do and how you do it, and it allows you to really connect with your audience at an emotional level,” Fernandez says. “It gives you a chance to answer their question: ‘Why should I do business with you?’”

Here are some key corporate personality elements Fernandez says you should include in all your marketing pieces:

Your Mission Statement: This should be a short, concise, but very specific statement that spells out your business purpose, goals, and priorities, clearly describing who you want to sell to, what you want to sell and why you do it (as in why should they care and what’s in it for them).

Your Vision: This should be a short, succinct and inspiring statement summarizing your hoped for achievements in the marketplace.

Your Values: How do you run your organization? What moves you and your team? What causes do you support? How do you describe your lifestyle? You’ll be surprised how itemizing these principles will instill the necessary trust to attract wonderful prospects, Fernandez says.

“Don’t forget,” she adds, “that all elements of your corporate identity should be consistent with the core marketing message you want to communicate.”

Make your booth stand out in the crowd. Trade show exhibit areas are filled with booth displays, many of which seem cut from the same cloth. How do you make yours stand out in the crowd? “The display of your product is extremely important in trade shows; nothing should be in the way of the product -- make sure it is in full view and there is no hindrance in the way,” advises David Hay, the owner of 858 GRAPHICS in San Diego. “If your product has mechanical or physical movement, do try to have it running in order to attract the crowd.”

Furthermore, he says, try to make your booth both attractive and interactive, showing off your specialties and range, so new customers can quickly understand what you are doing and what products or technologies you have to offer. “The thing to remember . . . is that customers are not only interested in knowing the features of the product, but what benefits they will get out of it,” Hay continues. “You may want to focus more on the latter, as that is what makes your trade show booth stand out."

Want to get your point across? Learn to speak ‘Venutian’ “Inventors are from Mars, and business people are from Venus,” says Ken Bloemer, PhD, executive director of Planet Eureka! an affiliate of Eureka! Ranch International, an innovation research and development company in Cincinnati. The languages spoken by inventors and business people, he notes, are so different that IP marketing messages often get lost in translation. “Many [TTO] sites are extremely difficult to understand,” says Bloemer. “If I am a buyer interested in seeking out IP they make it very difficult for me as a business person to appreciate what’s on the site.” The technologies found on university or federal lab sites -- and many other marketing pieces, for that matter -- are described in very technical and legal terms, not business-friendly terms, he says. “If I’m a businessperson, time is one of my most valuable resources,” Bloemer notes. “I need to be able to do quick searches.”

What TTO’s should be looking for, Bloemer advises, “is a one-sentence description of what the technology is, in such a way that a 12-year-old can understand it.” To help achieve this goal, Eureka! Ranch is building an Internet site that it calls an Innovation Marketplace -- an online registry that will have descriptions of inventions for browsing by prospective buyers in the U.S. and in other countries across the globe. In preparation for the launching of the U.S. site, which will go live in 2009, the organization is providing workshops for IP marketers that help them “translate” their technical language into a concise description that target audiences will find appealing. A detailed article offering specific guidance on bridging the “language gap” between TTOs and businesses appears in the November issue of Intellectual Property Marketing Advisor. For subscription information, CLICK HERE.

More practical business observations and tips:

A web site is priority one. Social media tools can enhance and extend a web presence and ultimately drive more visitors back to your site. If you already have a web site, its content should be up to date and give visitors a clear call to action, such as who to contact or how to get more information.

Bet on blogging. Blogging is the doorway to other social marketing and where businesses can likely get excellent return for the time invested. Why? Because search engines love blog content.
Manage your online reputation. Monitor sites where licensees or other customers could potentially post reviews about your organization. Reviews on sites such as Yelp, Citysearch, Insider Pages and others often influence people who are researching businesses in their local area.

Cover more ground in less time with RSS. RSS can be thought of as two-way plumbing -- it allows users to push and pull information out and in from multiple places.

Network, network, network! If you're not working at expanding your social network, you need to be. The more people that know and hear about you, the more they can recommend it to others. Social networking sites such as Facebook and LinkedIn are great tools to expand contacts and customer lists.

Play with new toys. Social media is constantly evolving, and there is no telling what the hot tool of tomorrow will be.

####

Faithfully,

Douglas Castle

THE NATIONAL NETWORKER

DOUGLAS CASTLE