Most small business owners and service professionals know that by staying in touch with customers and prospects they increase the chances that these people will do business with them. The problem is that so few of them do it. A survey I conducted two years ago revealed that 87% of those who responded had no systematic way to staying in touch with people.
Why is this? Though the answer most people would give is a "lack of time," my personal opinion is that more than time, what they lack is interesting content. Coming up with interesting content on a regular basis is a challenge even for writers and authors.
QuoteActions solves this problem. Not only does it provide all the content you need to stay in touch, but it also offers the engine to deliver it. It is a unique automated follow up and relationship building tool that has your customers and prospects thinking of you often and sending you business and referrals as a result.
This month's QuoteAction is by Author, Gil Stern:
"Both optimists and pessimists contribute to our society. The optimist invents the airplane and the pessimist the parachute." Your action is to reflect on a recent contribution you have made and notice how you feel about it.
Rick Itzkowich
As the creator of the QuoteActions, a unique relationship building system, Rick Itzkowich finds his articles, podcasts and blog messages regarding keeping your brand "top of mind" in high demand. His latest eBook, Social Networking for Business Profits, uses cost-effective follow up strategies. Rick is also the Co-founder and Vice President of Productive Learning & Leisure, a personal development training company for corporations and individuals. Rick can be reached at mailto://rick@productivelearning.com.
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