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Monday, July 4, 2011

SEO, stickiness and increased traffic to your blog - SIMPLIFIED.

A blog is a more efficient branding, buzzing and SEO positioner than a website. Blogs, if well-written, simply carry more weight than their more static, sales-centered cousins -- the websites. If your website is surrounded by a custom-created blogosphere (or constellation) of blogs, you have built an ever-expanding tool which can serve your entrepreneurial enterprise or growing company as a self-contained multi-media network. TNNWC Management Consulting builds these for our own organization, and for the rapid media penetration and market saturation of our clients, their services, products, brands and breakthrough news. Every week our media universe grows dramatically, as does our market reach and name recognition for our clients.

Some uselful information follows...just remember to put your scrolling gloves on -- this is a long one, baby! But first, an ominous image.



The Reason For This Article's Existence:
The search engine optimized, sticky, content-rich, focused blog gathers the most followers. Here are the rules for building your "best-reach, longest potency" articles. Your visitors (both recurring and unique) and traffic will increase dramatically and rapidly if you simply don't tamper with the following proven formula.

Frequency:

You should write an entry at least once weekly.


Length:

The ideal length is generally between 3 to a maximum of 11 paragraphs; each of which should be short and punchy. Wherever possible, create simple lists, either bulletized or numbered. People love lists, rankings, trends, statistics and factoids.


Subject:

Be consistent in terms of the area or field you write about or focus upon. Build your reputation this way. Become known as a thought-leader or expert. Write with some passion, or don't write at all.

Title:

The title must be keyword stuffed within its first 120 characters.


First Paragraph:

The first paragraph should also be keyword-stuffed, but with a synopsis of why the article is important (its possible benefits) to the reader.

Closing:

Always use your full name or pseudonym {with a hyperlink to a site which contains your curriculum vitae or biography) and cite the name of your blog (hyperlinked to your blogsite address). If you write a smaller-fonted "p.s." section immediately beneath your signature closing, it will always be read. If you write your p.s. in a different font and/or color, you increase the likelihood of getting it great attention.

Your article is a sandwich (want a pickle with that?) -- from top to bottom it is:

  • Keyword-stuffed title;
  • Keyword-stuffed first paragraph with a synopsis of why the article id important;
  • Your content (which should be laced with in-text hyperlinked references);
  • Your closing;
  • Your p.s. message.
If you choose to add pictures, that's always acceptable, but they should not be overly large, and you should not have more than one image for every 3 to 5 paragraphs at maximum. Images should be centered, or set off to the left side of your posting field. Use unique and exciting images, wherever possible.


Do not use flashing images in your article -- they distract and disturb readers, and they also tend to draw the focus away from your content. Be certain that the important elements of your article (down to and including your closing) do not require scrolling on the part of your reader -- keep your best substance "above the fold" to the greatest extent possible. If your writing a long post, warn your readers (apologetically) about their having to scroll further.

As for some additional tips, try these:

1) Put together your own list (in small font) of "Labels, Tags, Keywords, Categories and Search Terms" after your p.s., and hyperlink those all to your blog's url, or any other url which you wish to build in terms of traffic.

2) After your list of "Labels, Tags, Keywords...etc." list hyperlinked titles to several "related articles" by authors other than yourself if the reader chooses to go further with his or her investigation or study of your topic.

3) Be certain that your blog sends out an RSS feed (I use Feedburner), and that every new article is "pinged" to all of the relevant search engines. For this, I recommend that you Pinglerize -- that is, subscribe to the Pingler service immediately...go to (click on):

http://freetoolsforwebmastersandbloggers.wordpress.com/2011/06/15/ping-to-increase-your-seo-and-blog-traffic/.

Their service is unbelieveably cheap and the best in the marketplace - they have a package where they will automatically ping up to 50 blogs (yours!) as frequently as every three days to well in excess of 100 excellent search engines.

Faithfully,

Douglas E. Castle, from Blogging Tips, Tricks and Tools.

p.s You should visit our TNNWC website at http://www.tnnwc.com/.  It's the 3.0 version and our programming staff and experts are delighted with the way it looks and its ease of navigation. I'm proud, myself.

Tags, Labels, Keywords, Categories and Search Terms For This Article: blogging tips, feedburner, pinglerize, Douglas E. Castle, TNNWC, blogging, pinging, RSS feeds, article structure, content, stickiness, blogging do's and don't's, Blogger, WordPress, Your Blog is a Sandwich, increasing traffic, increasing visits, increasing blog followers, content hyperlinking, communications, publicity, branding, Images By Douglas E Castle, The National Networker (TNNWC) Weekly Newsletter, efficient writing, clearer messaging, making your blog user-friendly.

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NOTICE: This article is Copyright © 2011 by author Douglas E Castle with all rights reserved. It may be republished without permission provided that it is published in full, with all hyperlinks and exhibits left intact, and with full attribution given the author. This article does not contain or constitute medical, health, psychological, legal, regulatory, investment, securities, financial, tax, or any other form of professional advice -- the reader acknowledges and accepts this disclaimer. Further, the reader indemnifies and holds harmless both the author and all publications in which this article appears of any damages, claims, loss, responsibility or liability emerging from the reader’s utilization of any information contained herein.

About This Author: Further information regarding this author’s professional experience, expertise and service offerings can be found at ABOUT DOUGLAS E CASTLE

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The author highly recommends that each of his respected readers becomes Pinglerized (a Lingovation™) in order to maximize SEO, search engine ranking, and to exponentially increase both unique visitors and recurring traffic to your website or blog. Leverage this wonderful technology.



The author wishes to thank the following resource providers:

Feedburner, CoolText Graphics, JavaScript Free Code, Zemanta, Google, WordPress, Widgetbox, and Wikipedia
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