Build Your Business To Last - Sustainability As Strategy

Every entrepreneurial enterprise, business and organization must be built to last. Efficient use of assets, responsible deployment of natural resources, and strategic planning (instead of a careening ride of reactive changes, crisis management, and "instantly-gratifying" financial statements) are required at the inception of the project and on a continual basis thereafter. It is a sensible business decision to use depletable resources as sparingly as possible, and to replenish and re-plant that which can be made continuously available with careful stewardship.

It is conventional wisdom (a Braintenance oxymoron) that ill-conceived Ponzi schemes, chain letter get-rich-quick schemes, and pyramid schemes, in general, eventually fall apart, leaving many disillusioned (and awfully angry) investors in their woeful wakes [alliteration, anyone?].

This is because these schemes do not create added value -- instead they are parasitic and unsustainable; they do not involve investing for growth and gain, except for the shorter-term selfish benefit of their devious promoters. They cannot last because they do not plant anything for regrowth or return.

Many seemingly-profitable businesses are actually generating unsustainable short-term profits by discarding Human Assets (they consider the salaries paid to these now unemployed individuals to be mere expenses) or economizing on investments that actually foster growth (they consider these investments to be costs). These businesses are depleters and they are ultimately destined to collapse. All of the bailouts and monetary printing presses in the world cannot and will not save them. They are like log cabins, using their own structural components (logs) to fuel their fireplaces for heat...eventually, inevitably, all of the fuel will be gone, as will be the entire log cabin.

Nothing can save that which is either already extinct, or that which fails to contribute value and re-plant and replenish for the next season. You cannot kill your host or uyour home and get very far.

Very few pyramid schemes work, except for the one depicted above. That one has lasted for quite some time...perhaps that why we Americans call it "The Geezer." (Hold your applause, as well as your noses).

Even Accenture-bred pundit Eric Lowitt, Sustainability Architect, speaker and author of the breakthrough new book,"The Future Of Value" would undoubtedly be inclined to agree. He probably would not agree with the bad pun - I'll assume complete responsibility for that.

Faithfully,

Douglas Castle

Braintenance Maintainer, and

Chairman and CEO

TNNWC Group, LLC

p.s. Sustainability, while not the theme of this post (I wanted to focus on the Giza - Geezer humor), is an interesting notion. It is at the core of every living organism, tribe, group, culture, nation and civilization. It is inherently efficient, scalable and architectuarally elegant. It is necessary aspect of every system's design, and of every organization's survival.

Some Tags, Keywords, Labels, Categories And Terms For This Post: Human capital, Douglas E Castle, sustainability, pyramid schemes, Ponzi schemes, re-planting, re-plenishing, business strategies, survival planning, TNNWC Consulting, Eric Lowitt, value-added, scalability, efficiency, lasting systems, corporate responsibility, Human Assets, costs versus investments, thought-leaders, parasitism, depletion of resources, the Global Futurist Blog, Braintenance Blog, TNNWC Group, extinction, suicidality, business planning, systems design, long-term planning, environment, ecology, corporate responsibility, The Future Of Value.

Article Title: "Entrepreneurs: Few Pyramid Schemes Truly Last - The Sustainability Issue"

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A Study In Denial - A Foolish Campaign Draws Attention To A Failure

A Study In Denial - A Foolish Campaign Draws Attention To A Failure

Dear Friends (and Earnest Detractors):

I excerpted (ripped out a page from a magazine in the gym, took it home, and scanned it) the above campaign ad from Rolling Stone Magazine. Since it was a full-page, serious-looking ad, I simply had to read it.

The ad is an attempt, by the print media industry (the magazine and non-newspaper segment), to show that printed magazines are here to stay. The ad even uses a wickedly critical metaphor comparing the internet to "instant coffee," and printed magazines to "the real, fresh-brewed caffeinated steaming ambrosia" that gets us through the days, especially where business meetings are involved.

An audacious comparison. Also, an irrelevant one.

After reading this ad, with its inappropriate metaphor and its "methinks thou doth protest too much" bravado, I came away with the impression, even more so than before, the the magazine industry is absolutely scared to death of the internet; is already feeling the losses; anticipates increasing losses; and is screaming a shrill victory cry even as a sword is plunged into its belly.

This ad speaks of a desperate competitor anticipating the loss of most of its market share and whilstling in the dark.

Any reader with a modicum of intellect and some experience in human interaction will perceive it as such.

Instead of placing this ad in a print magazine, they might have done better (ironically) by advertising and buzzing it up over the internet and through internet-driven social media. They might have reached a wider audience with their message -- and the message shouldn't have contained either the false bravado or the wacky metaphor -- it might have said something about the utility of magazines; perhaps something about their unique tactile quality, the caliber of some of their better, more in-depth research and writing...or maybe that they are easy to read while you are on the stationary bike or treadmill.

Sadly, they didn't think of any of these things. They should have looked into TNNWC Group's NEWS RELEASES, PUBLICITY AND PUBLIC RELATIONS Services. Kent Martin and some of the crew might have prevented them from inadvertently shooting themselves in their collective foot with a weakly defensive message. Our BUZZWORKS TEAM might have gotten the word out through our plethora of of social media channels.

If they had, you might have been reading a magazine (at least while perched on the porcelain throne) for a bit before you read this blog entry.

Doesn't this whole thing just break your heart?

Faithfully,

Douglas Castle
TNNWC GROUP, LLC
http://www.tnnwc.com

Tags, Key Words and Terms for This Article: print media, poor campaigning, foolish metaphors, showcasing weaknesses, the importance of creativity, designing a campaign, trends and trending,  messaging, the futility of bravado, Kent Martin, TNNWC Buzzworks, TNNWC News Release Publicity and Public Relations, Rolling Stone, media planning, buzz, product differentiation, accentuating positives, Articles by Douglas castle, Daily Burst Of Brilliance, Mad Marketing Tactics, stealing things from the gym, persons who rip pages out of other people's magazines, tactile desire...

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