MINI-MEDIA BUZZ BLITZ! Free, But Deadly Effective!

ACHTUNG! Better duck... Here comes
"Der Blitzkrieg"

 

One of the amazingly powerful, yet FREE benefits of joining TNNWC Group (http://bit.ly/JoinTNNWC) .

Become a Member (there’s no charge) of TNNWC Group and give your brand, site, product or service an immediate BOOST. In fact, if you’re already a Member, don’t fret. You can get this same BOOST, too!

A Mini-Media Buzz Blitz™ TREATMENT* would ordinarily cost you or your organization between $200.00 and $250.00 each time you requested one from TNNWC BUZZWORKS™ by going to  (http://www.thenationalnetworker.com/buzzworks.shtml), the famously ingenious and innovative Media Domination Division of TNNWC Group, LLC. (http://www.TNNWC.com)

This is the same multi-media S.W.A.T. team that developed the Buzz-To-Brand™ method of incredibly rapid market entry, wide penetration, viral proliferation and ultimate name recognition.

A Mini-Media Buzz Blitz™ TREATMENT* (which is a powerful single-shot deal) includes all of the following goodies:

1) Submission of your site/ name and brand to in excess of 1,000 search engines (including Google, Yahoo!, Bing and Alexa); 

2) Referencing of your site to more than 40 social bookmarking services;

3) Creating a permanent back link to your site on one of our own media sites – which will, of course, “breed” other quality back links; and;

4) Issuing a News Release Brief announcing your arrival on the scene and including some brief information on your company, site, product, service or brand.

There’s a problem, though.

You cannot buy this service package. You can get it only by either becoming a Member of TNNWC (you can join for free by visiting http://www.TNNWC.com), or by referring new Members to TNNWC if you are an existing Member.  

It is our way of saying "thank you" for becoming a part of our TNNWC Group’s Global Interworked Cooperative Business Community (GICBC).

And, by the way, if you qualify, you may be able to join our entity-oriented Cooperative Business Community (CBC) -- a growing group of entrepreneurs, publishers, service providers, networking forum operators and other "people" persons who are combining and leveraging their opt-in email lists, subscriber lists, and member lists in order to get each Member's message out to millions of potential direct prospects. And we do this all without any one Member revealing his or her list to any other Member! It is 100% spam-proof, 100% professional and 100% sensible…collaboration at its best, but without exposing your valuable, hard-earned proprietary email “‘A’ list”. Sounds fantastic, eh? You've got to love the leverage and power in working with enormously large audiences.

If you haven’t joined TNNWC Group yet, join (at no cost) and receive your free MINI-MEDIA BUZZ BLITZ. Where? http://www.TNNWC.com

And...If you’re already a Member of TNNWC Group, you can get up to three (3!) free MINI-MEDIA BUZZ BLITZES by just referring friends, associates or colleagues who become Members. Where? Just click on the link below for an instant pop-up request document:

https://ciof.wufoo.com/forms/i-demand-my-minimedia-buzz-blitz/

[You’ll open up to an I DEMAND MY MINI-MEDIA BUZZ BLITZ form – just fill it out, submit it, and you’re on your way].

MINI-MEDIA BUZZ BLITZ! Free, but Deadly Effective!

Faithfully,

Douglas Castle,
BUZZ COMMANDER
("The fellow who hits the Hive with a baseball bat")

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Capital, Traffic Building, International Customers and unique SERVICES.
The National Networker Publications™ produced by TNNWC Group, LLC
Resources for Business Planning, Development, Capital and Growth

Tags, Labels and Terms for this Article: GICBC, Cooperative Business Community, CBC, TNNWC Membership, Douglas E. Castle,  MINI-MEDIA BUZZ BLITZ, buzz-to-brand, promote yourself, free promotion, TNNWC Services, free website tools, TNNWC BUZZWORKS, website promotion, increase traffic, increase leads, business plans, business strategies, business funding, apiaries, honey and money

A Study In Denial - A Foolish Campaign Draws Attention To A Failure

A Study In Denial - A Foolish Campaign Draws Attention To A Failure

Dear Friends (and Earnest Detractors):

I excerpted (ripped out a page from a magazine in the gym, took it home, and scanned it) the above campaign ad from Rolling Stone Magazine. Since it was a full-page, serious-looking ad, I simply had to read it.

The ad is an attempt, by the print media industry (the magazine and non-newspaper segment), to show that printed magazines are here to stay. The ad even uses a wickedly critical metaphor comparing the internet to "instant coffee," and printed magazines to "the real, fresh-brewed caffeinated steaming ambrosia" that gets us through the days, especially where business meetings are involved.

An audacious comparison. Also, an irrelevant one.

After reading this ad, with its inappropriate metaphor and its "methinks thou doth protest too much" bravado, I came away with the impression, even more so than before, the the magazine industry is absolutely scared to death of the internet; is already feeling the losses; anticipates increasing losses; and is screaming a shrill victory cry even as a sword is plunged into its belly.

This ad speaks of a desperate competitor anticipating the loss of most of its market share and whilstling in the dark.

Any reader with a modicum of intellect and some experience in human interaction will perceive it as such.

Instead of placing this ad in a print magazine, they might have done better (ironically) by advertising and buzzing it up over the internet and through internet-driven social media. They might have reached a wider audience with their message -- and the message shouldn't have contained either the false bravado or the wacky metaphor -- it might have said something about the utility of magazines; perhaps something about their unique tactile quality, the caliber of some of their better, more in-depth research and writing...or maybe that they are easy to read while you are on the stationary bike or treadmill.

Sadly, they didn't think of any of these things. They should have looked into TNNWC Group's NEWS RELEASES, PUBLICITY AND PUBLIC RELATIONS Services. Kent Martin and some of the crew might have prevented them from inadvertently shooting themselves in their collective foot with a weakly defensive message. Our BUZZWORKS TEAM might have gotten the word out through our plethora of of social media channels.

If they had, you might have been reading a magazine (at least while perched on the porcelain throne) for a bit before you read this blog entry.

Doesn't this whole thing just break your heart?

Faithfully,

Douglas Castle
TNNWC GROUP, LLC
http://www.tnnwc.com

Tags, Key Words and Terms for This Article: print media, poor campaigning, foolish metaphors, showcasing weaknesses, the importance of creativity, designing a campaign, trends and trending,  messaging, the futility of bravado, Kent Martin, TNNWC Buzzworks, TNNWC News Release Publicity and Public Relations, Rolling Stone, media planning, buzz, product differentiation, accentuating positives, Articles by Douglas castle, Daily Burst Of Brilliance, Mad Marketing Tactics, stealing things from the gym, persons who rip pages out of other people's magazines, tactile desire...

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Capital, Traffic Building, International Customers and unique SERVICES.
The National Networker Publications™ produced by TNNWC Group, LLC
Resources for Business Planning, Development, Capital and Growth

BRAINTENANCE: Fun With Metaphors/ Improve Your Speaking Skills.

Dear Colleagues, Readers, Members and Friends:

The post which follows was "borrowed" from Douglas Castle's blog, "BRAINTENANCE."

Braintenance: Fun With Metaphors.

http://Braintenance.blogspot.com

Dear Fellow Brain Wrinklers:

Metaphors are excellent tools for clarifying concepts. They utilize easily visualizable examples to "bring an idea" to life. Good communication often requires the use of metaphors to reduce complex or cumbersome ideas (usually ideas that would take a great deal of time to clarify without the aid of visual examples that most people can relate to easily and comfortably). US President Obama, whether or not you like or dislike him, has been slinging metaphors about for some time now. I would venture to say that Mr. Obama is as good with metaphors as Former President George W. (dubbya) Bush was with malaprops --- my favorite example is, "This is not rocket surgery, people!"

The following example comes to us courtesy of Yahoo! News.

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SEATTLE — It started out simple enough. There was a car (the economy). And a ditch (the recession). Republicans had been driving the car (were in power) for eight years. It went into the ditch. And now that Democrats have dug the car out (won power and passed a bunch of economic recovery policies), the Republicans want back the keys (power).

The first time President Barack Obama used the metaphor at a Democratic fundraiser in April, he spent exactly four sentences on it: “And yet, after driving our economy into the ditch, they decided to stand on the side of the road and watch us while we pulled it out of the ditch,” Obama said at the Los Angeles event for Sen. Barbara Boxer of California. “They asked, ‘Why haven't you pulled it out fast enough?’ ‘I noticed there's, like, a little scratch there in the fender. Why didn't you do something about that?’” (See: White House searches for a villain)

It has since become the Mr. Potato Head of campaign stump speech metaphors.

The president keeps expanding on it. This week, as he repeated it at fundraisers across the country, it continued to balloon into several paragraphs and with bells and whistles tacked on in all directions.

Obama changes features around. He introduces new characters. He adds new props. The other day he decided Republicans were sipping Slurpees as they watched Democrats dig out the car. (Incidentally, Obama is the only president to ever use the word “Slurpee” in a speech, according to the archives of The American Presidency Project). (See: Mosque debate strains tea party, GOP)

There’s been a lot of mud in the ditch. It’s been all over Democrats as they push and shove, sometimes with their shoulders. In some speeches Obama has the Democrats wearing boots. Other times they’re wearing galoshes. He’s added bugs and sweat to the scene. There are sore backs and “huffing and puffing.” His family and political friends get cameos. And while he’s insistent that Republicans can’t drive, he’s offered for them to hop in the back seat.

“We put on our boots and walked into the ditch. It’s muddy and hot and dusty and bugs everywhere, and we’re pushing,” Obama said, having fun with the metaphor at a fundraiser Tuesday for Washington Sen. Patty Murray in Seattle. “And we’re slipping and sliding and sweating.” (See: Rossi to face Murray in November)

The scene of when Democrats have dug the car out of the ditch (stabilized the economy) differs from event to event. In one speech Obama has the car finally set on “the blacktop” when Republicans are wanting the keys back. But sometimes he puts the car “up on pavement.” Or, he’ll just simply place it “on level ground.”

Various people have interacted with the figurative car as Obama has shaped his favorite metaphor.

Last month he said Missouri Senate candidate Robin Carnahan’s opponent “had his hands on the wheel” when it went into the ditch because he had been part of Republican House leadership. (See: The latest news on midterm elections)

At a fundraiser for Senate Majority Leader Harry Reid of Nevada in July ,Obama accused Republicans of trying to get in the car and run over “me and Harry.”

“Harry Reid and I, we got mud on our shoes. We're — we've been pushing and shoving — car is just kind of getting out, almost on some pavement,” Obama said during remarks in Las Vegas. “Suddenly, they're all, ‘No, no, we want to pull into reverse.’ Run right over Harry and me. Get you back in the mud.” (See: Hot button: GOP candidates knock global warming)

Obama even introduced his 12-year-old daughter Malia to the ditch. It was during a Carnahan fundraiser that same day in Kansas City. “I don't have a teenager yet, but in a couple years, Malia is going to be able to drive, right?” Obama said. “That’s what happens with teenagers, right, they go get the learner's permit, they — now, if your teenager drives into a ditch, your car, bangs it up, you've got to pay a lot of money to get it out, what do you do? You take the keys away.”

This week the president brought some hypothetical passengers into the fold.
“If we give them the keys to this economy, they are going to drive it right back into the ditch,” Obama said of Republicans. “And riding shotgun will be the big banks and the insurance companies and the oil companies and every special interest under the sun.” (See: JetBlue quitter inspires RNC)

In many ways, Obama is continuing a long history of presidents overusing anecdotes and metaphors to drive home their points. Ronald Reagan was known as a great storyteller — and embellisher, said Ross Baker, a political scientist at Rutgers University. Abraham Lincoln — one of Obama’s favorite presidents — “was the greatest of all spinners of anecdotes,” Baker added.

“There ought to be a separate chapter in all American history books devoted to the rhetorical excesses of American presidents,” he said. “More recent presidents use these case studies of ‘ordinary Americans’ who have encountered some hardship or achieved something remarkable as examples of American pluck and determination.”

Obama may have claimed the ditch and the car by now, but he is not the first Democrat to use the metaphor.

Maryland Rep. Chris Van Hollen, chairman of the Democratic Congressional Campaign Committee, was talking about the ditch months before Obama. In January, three months before Obama first spoke of “the ditch,” Van Hollen used the metaphor in an interview with Bloomberg Television.

“Why would you hand the keys to the car back to the same guys whose policies drove the economy into the ditch and then walked away from the scene of the accident?” Van Hollen said. “For the Republicans to say vote for us and bring back the guys who got us into this mess in the first place, I don’t think it’s a winner.”

Usually Obama reserves the ditch-car routine for campaign events only. But he used it once in a speech to the AFL-CIO’s executive council earlier this month.
It was there that he played up his favorite addendum to the metaphor: “Somebody pointed out to me that when you're in a car and you want to go forward, you put it in ‘D,’” he said.

“You want to go back in the ditch, you put it in ‘R.’ So I just want everybody to think about that.”

Just as Obama has cribbed from others — some credit Democratic strategist Paul Begala as the first one to use the ‘D’-drive and ‘R’-reverse bit — others are now cribbing from Obama. 
At a Chicago fundraiser earlier this month, Democratic Gov. Pat Quinn of Illinois took to the podium before Obama and robbed him of his metaphor. Quinn, whose delivery was much less animated than Obama’s, forced the president to back into his signature moment. (See: The Arena: Fair and balanced political giving?)

“I think Pat may have mentioned to you, they're trying to get you to forget that they drove the car into the ditch,” Obama said of Republicans. “And after we've pushed it out, now they're saying, ‘Give us the keys back.’ But we don't — we haven't forgotten, because we've got mud on our shoes, our back is sore from pushing that car out of the ditch. And I mean, if they want to get in the back seat, that's OK. But we're not going to put them behind the wheel.”

For a moment during another fundraiser in Chicago that same day, the metaphor even seemed to become too much for Obama.

“I also want to make a simple point — not to belabor this analogy,” he said, “but when you want to go forward, what do you put the car in?
And this time the audience got involved. "D!" the crowd shouted. “D,” Obama replied. (See: GOP's 'really inspiring,' Obama jokes)

With his rhetorical Christmas tree now festooned with flies, bugs, Slurpees, backaches, back-seat drivers, car accidents, sweat, dust and galoshes, who knows how Obama’s ditch will grow from now until November?

But there’s one question that will remain unanswered for another three months: Who gets the car? ####
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Faithfully,

Douglas Castle

Tags. Labels and Terms: maintenance, Braintenance, metaphors, anecdotes, cliches, word pictures, speechmaking, TNNWC Group, Douglas Castle, The National Networker, politics, the Sloganator.

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Douglas Castle

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